32NL Assignment 1.2 on entrepreneurship
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Decisions on prices and costs year 02 and reflections
Check the page Decisions. During three years you have to take a number of decisions
- on prices (five decisions)
- on costs to be made (five other decisions)
Situation
On the page operating reviewyou can see how the Emerald Forest has been managed in the past. But now you also have the results from year 1: use them. Not everything might be clear or logical, as in real life. But there are enough lessons learned. Look at the comments of your coach, maybe look at marketing research (if you bought that from Top Research). Stick to your strategy: Do not change things too dramatically. All choices and boundaries are as in year 1 and explained on the page decisions. You will now make all these decisions for the second year. After seeing the results from year 1, you will then decide on the new 'amounts' in year 2.
Goal
Making new decisions which fit-in with your new strategy and keep the Bergmans as well as the customer satisfied. Take into account what you get from the results in year 1. Regarding the costs: all five cost groups are additional again to the existing fixed and variables costs. All of your costs only have effect during one year. Be careful to have a balance between the total of the (new) costs, the prices and your strategy.
Deliverable
Fill out all ten decisions in your Team File year 2.
The most important aspect is that the arguments you give in your Team File support every decision. How did you arrive at those decisions? Try to find benchmarks, put URLs or links in, make basic calculations, try to predict the outcome of your decisions. And, look back at year 1.
Especially looking at the costs: these are going to be additional:
- what are you exactly going to spend the money on?
- what do you think it will bring your hotel? Be concrete, also provide calculations.
This is the second year, so you have the historical data and explanations on this platform to look at as well as the results of year 1.
To get an idea on what a completed Team File might look like, you can check the tab decisions:
This gives you an impression what a complete Team File, after the preparations and four years, with results and comments could look like. By no means is this the perfect team: it is just any team.
Assessed elements
- Are all choices made within the boundaries set?
- Is there a clear link to the strategy?
- Are the arguments valid?
- Is it clear what the costs are spent on exactly?
- Are there basic calculations done to show the effect of the choices at each choice?
- Is there a connection to what happened in year 1?
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