35NL year 1 Entrepreneurial assignment

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Decisions on prices and costs year 1 and an infographic

Check the page Year 1-2-3-4. During four years you have to take a number of decisions

  • On prices (five decisions)
  • On costs to be made (five other decisions)

Visualize (your choices) in an infographic.

Situation

On the page operating review you can see how the Emerald Forest has been managed in the past. You take over the hotel and have already chosen a new strategy. Now you choose the prices (five of them) which will bring revenues and the costs you are going to make on five specific choices. All choices and boundaries are explained on the page Year 1-2-3-4 decisions. You will make all these decisions now for this year. After having seen the results from this year you decide on the new 'amounts' in year 2 and 3.

Goal

Making decisions which fit-in with your new strategy and which will keep the Bergman's, as well as the customer satisfied. Regarding the costs: all of the five cost groups have not been used in the history: all of these costs will be additional to the existing fixed and variable costs. Be careful to have a balance between the total of the (new) costs, the prices and your strategy. In the end, the idea is that you keep the profit on the level that the hotel used to have or make it go up.
A lot of things will change, as your team takes over and has new plans. To all kinds of stakeholders, the changes might be a bit unclear, and good communication is needed. Make an infographic that shows the ideal situation of the hotel in four years: you choose which decisions from your Teams side will be in, and which expected results.
You make this especially for Jill, keep this goal in mind.

Deliverable

Fill out all of the ten decisions in your Team File on the tab Year1-2-3-4.
The most important thing is the arguments you give, underneath every decision. Why did you choose them? Try to find benchmarks, put URL or links in, make basic calculations, try to predict the outcome of your decisions.
Especially looking at the costs: these are going to be additional:

  • Exactly what are you going to spend the money on? and,
  • What do you think it will bring your hotel? Be concrete, also calculate.

This is the first year your team takes these decisions, so you just have the year 0 (history) and the explanations pages on this platform to look at as a point of reference. So, use these.

  • Make an attractive and functional infographic

Assessed elements

  • Are all choices made and within the boundaries set?
  • Is there a clear link to the strategy?
  • Are the arguments valid?
  • Is it clear what the costs are spent on exactly?
  • Are there basic calculations done to show the effect of the choices at each choice?
  • Is there a link to what happened in the history?
  • Does the infographic make sense, does it give relevant and understandable information?
  • Is it in line with the house style?

Handing in

You work in the cloud: no need to save (done automatically) or hand-in your Team File. Just be sure your decisions in your Team File on the tab year 1-2-3-4, regarding year 1 are all done and ready, well before the deadline.
Do not copy paste prices or explanation in your team File from the year before! Make 'fresh', new explanations and even when prices are alike, type them in and do not copy paste.
Upload your infographic somewhere in the cloud. Put the link to this file in row 47, the section 'Extra information for your coach; links to assignments': year 1, so cell D47. Be sure the file is freely accessible without logging in or anything, just the click on the link should open it!

Additional information




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