42NL Year 5 Creativity assignment

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Name of assignment

Building a website for your hotel.

Situation

The website EmeraldForestHotel.com is old-fashioned, and upgrading it is not an option. So you make a new one from scratch and with the new looks, plans and strategy of your hotel. The influence of the large booking platforms is enormous, but you still have to have a good functioning website.

Goal

Making a website for your hotel, matching it with the strategy of your hotel, and having the 'basic features' a hotel website needs. Your website:

  • should keep your direct bookings going
  • is relevant to your SEO-positioning
  • is important for your findability in search
  • is important for the trust of potential customers.

The site should reflect, of course, what your hotel stands for.

Task, deliverable

You are allowed to use a template (Wix, Wordpress, Myshop, etc.) as long as you adapt it to your hotel. Make it as realistic as possible and be sure it is visible 'live' and without restrictions.
Focus more on content and house-style and menu-structure, rather than on technique. Beware of IP rights!

Create the website and copy the link to the website, be sure it is 'public', so the links work for anyone. Put the link in your Team File in cel F47.

Assessed elements

  • Is the website 'live' and working?
  • Does it have the right link to the corporate identity?
  • Is it creative?
  • Does it have most elements a hotel website needs to have?
  • Are all elements depicted, things the hotel really offers?
  • Are all the sources accounted for?

Handing in

You work in the cloud in your Team File: no need to save, this is done automatically. Just be sure it is ready, well before the deadline.

Additional information



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