C Content calendar social media
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Assignments
Name of assignment
Develop a social media content calendar. In this assignment, focus on the social media accounts that your hotel can influence directly (e.g. Facebook page, YouTube channel, etc.).
Situation
As a hotel in these days and age, you can hardly ignore social media. You can apply social media in different ways. The 'old' Emerald Forest Hotel almost did nothing with social media. The hotel has a number of accounts but had no 'plan' or specific target. Now that you are taking over the hotel with a new strategy, it is the time to improve this!
Goal
The goal is to create a social media content calendar for the coming year. With the help of this calendar, communication should be more efficiently and effectively, the SEO position of your hotel should be improved, ensure traffic-conversion towards the website, increase online engagement, ensure online presence and ensure a good online image.
Task, deliverable
- Define which social media accounts 'belong' to this assignment: of the 'hotel', accounts owned by staff, etc.
- Use a theoretical model to set up the social media content calendar.
- Indicate which account, which media you are going to use.
- What is the purpose of each of these accounts and which audiences are targeted? Show that these audiences are also active on these media.
- How do you ensure that the messages are visible to the audiences?
- And above all, which messages do you plan, for which groups, when, with which expected results?
Assessed elements
- Is there a feasible and realistic content calendar?
- Does it have the right connection with the corporate identity?
- Are the goals of the content calendar clear?
- Are the planned goals and expected results concrete and acceptable?
- Is the model logical and is the content of the posts matching this?
- Are all the sources accounted for?
Additional information
- Social media
- Social media for the hotel so far
- Example 3H model
- Example of a content calendar template
- Social media on a calendar
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