C Create a FB page

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Assignments

Name of assignment

Create a Facebook page. Realise that Facebook is not just this one brand; Facebook consist of a multitude of brands and companies. The most famous ones are probably Facebook, Instagram, Whatsapp and Oculus.

Situation

There is a Hotel Facebook business page for the Emerald Forest Hotel. The hotel never had a determined plan in the use of any social media channel. The account was just created by the former management, thinking that all companies just 'must' have a Facebook page. Thus, there is no content calendar or plan with Facebook as you take over the hotel. You have developed a new strategy for your hotel, so now take a special look at the use of Facebook.

Goal

Create a Facebook page for your new hotel that contributes to the new image and strategy of the hotel.
The page and content must fit into the overall new concept: in terms of design, functionalities and content. The page must provide traffic to the website and should also act as a communication platform. Ultimately, of course, this must be converted into bookings. In addition, reviews on social media are an important point.

Task, deliverable

  • Create a Facebook page for your hotel. Make sure the account is publicly visible and make it the page as realistic as possible. Beware to use material that is copy right free!
  • Explain exactly which elements you like to have on your FB page and why. Think of the different target groups.
  • What would be the goals of your hotel's Facebook page? Be specific and give numbers and measurable elements. How would you measure these goals?
  • How do you bring the page to the attention of your target groups?
  • How do you ensure that the posts also appear on the timelines of the target groups? Be very specific about this.
  • Be sure the page has at least five posts, each with a specific goal.

Assessed elements

  • Is the page created and visible?
  • Does it reflect the strategy of the hotel?
  • Are all the goals clear, measurable and concrete?
  • Are the five posts suitable and realistic?
  • Are all the sources accounted for?

Additional information


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