C Press conference

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Assignments

Name of assignment

Organize a press conference. The press conference will be held online and will mainly focus on the new strategy of your hotel.

Situation

The hotel has always been a kind of [[Family Bergman|family hotel], also for guests from the business market. Now that you have set your new strategic goals, it is the right time to give a press conference about this as well. It seems a bit old-fashioned, but this can contribute to a good relationship with the (regional) press, which may turn out to be beneficial in the years to come.

Goal

By having a good relationship with all kinds of press, ensuring free publicity, short lines of communication and good contacts are needed.
Ultimately, this should lead to a better online and offline image of the hotel, more engagement and more bookings.

Task, deliverable

Organize a online press conference and make clear:

  • Whom you will be inviting, why and how?
  • What is the planned content of the press conference?
  • When do you consider it to be a success?
  • Execute the press conference

Assessed elements

  • Is there a logic in the invitees?
  • Did the press conference go well?
  • Quality of the press conference plan?
  • Are the links to the new strategy clear?
  • Are all of the sources accounted for?

Additional information



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