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To give you an idea: recap of Game at BUAS 2019:

Welcome to the Emerald Forest Hotel!

This is the homepage of your simulation in Breda, called 31NL, May 2020. English is meant as a way of communication so the texts might not always be totally correct. All of the content is in English as this is an international hotel.

Buas logo small2.png

What is the Game?

You all take over the Emerald Forest Hotel as a management team. You have to run the hotel, trying to do better than has been done in the past. Last year's decisions and results, the history, are available as a point of reference. You all have the same hotels, with the same data as starting point. The hotels are located in your own country, so the Netherlands, in a number of (fictitious) cities. Each city consists of approx. ten hotels. Your direct, or main competitors are the other hotels in your city.
CEO Jill Jandal, and the owner Christina Bergman, ask you to manage the Emerald Forest Hotel. Coaches will help you doing so; Jill and Christina will follow the developments as well, but only in the background.

What are the goals?

The task you have when taking over the hotel, is to do better than before. The existing and realistic dates of Emerald Forest Hotel offer the possibility to apply management skills and knowledge. Learning goals are:

  • Working with a large amount of data and finding the right information in all of this, just-in-time
  • Working on the competence creativity and communication by doing assignments
  • Running your own management team in a pleasant and businesslike way
  • Acting like entrepreneur in real-life situations
  • Behaving like entrepreneurs: handling uncertainty, finding solutions, accepting failures

You will do by managing the hotel in the following ways:

  • Making eight assignments during a year of preparations and three consecutive years
  • Explaining why and how you do things
  • Live-actions in the game
  • Handling situation, make choices and be creative
  • Taking into account the competitions, real-life and other things happening during the Game.


This platform is where you can find documentation on many elements linked to your hotel.
We will use the Facebook group 31NL as a platform to profile your hotel: so join as soon as possible! We ask one members of each group to join the WhatsApp group, supporting the total of the game.
There is modules in the study program related to the game, as we will explain.
Most important contact point will be your coach. Always remember that uncertainty comes along with managing: there is an overkill on information and things to do, managing a hotel is among other things, handling this.

Your coaches

You are working with approx. 4 persons in a management team. Each city will be guided by its own coach, as much as possible.

Coach and cities
City name Coach Code e-Mail Class
-01- Amstelburg Eugenio van Maanen MAA maanen.e at ITM
-02- Budano Tim Geelen GEE geelen.t at ITM
-03- Copenstadt Jessika Weber WEB weber.j at ITM
-05- Efemada Eugenio van Maanen MAA maanen.e at TM
-06- Geopodo Herman Lier LIE lier.h at TM
-07- Hadique Ursela van de Noort NOO noort.l at TM
-08- Jinanang Lorainne van Liere LRE liere.l at TM and AD
-09- Kingsglade Remco Wachelder WAC wachelder.r at AD
-10- La Palz Yvette Stok STY stok.y at AD

Module The Game

Module The Game consists of two parts:

-1- The Game.
All assignments related to run your hotel you will find on this platform. This part accounts for 75% of your mark for module The Game. Your mark will be the average of the creativity mark and entrepreneurship mark in each of the four rounds in the game.

-2- A financial management assignment based on your hotel.
For this second part, you will get separate seminars and support from your lecturers in financial management (Arion van Ingen and Pieter Piket). This separate financial assignment you will hand in on LMS: the lecturers in financial management will give you all the details of this specific assignment. You will get instruction on this part outside of this platform, separately.
This part, in the end, accounts for 25% of your mark for Module The Game.

Obviously: the better you run this hotel simulation, the more you get a grip on everything which will help very much in bringing the game and the financial assignment to a good end.
Let's look at just the Game part now.

Your marks

Each round, your work will be evaluated by your coaches: on the element of entrepreneurship as well as creativity. This brings eight evaluations which will be published after the total of the module and on an average bring your final mark for the game part of module The Game. Marks are individual, but very likely in many cases will be the same for all team members. Your coaches' evaluation, has a 70% direct influence on your occupancy rate. Note: During the game, you will get comments from your coach.

Marking in the game
Round Entrepreneurship assignment
Assignment content: Creativity assignment
Assignment content:
Preparation 1-10 Assignment 1.0:
Name, strategy, target groups
1-10 Assignment 2.0:
Logo, slogan, team presentation
Year 1 1-10 Assignment 1.1:
Decisions, arguments, calculations, reflection
1-10 Assignment 2.1:
Social Media
Year 2 1-10 Assignment 1.2:
Decisions, arguments, calculations, reflection
1-10 Assignment 2.2:
Management Issue
Year 3 1-10 Assignment 1.3:
Decisions, arguments, calculations, reflection
1-10 Assignment 2.3:
Three minutes of Fame

You'll find the timeline and assignments on the page 31NL Assignments and timeline.

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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.