Promotion
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Hardly promotion or marketing
Until you take over, the hotel did not spend any money on marketing, as you can tell by zero marketing costs in the operating review.
The hotel was run in a family hotel style and many leisure customers were regulars or booked because of word-of-mouth.
For the business market the same goes: the relations the companies in the city always have been good, and there was no real need to profile the hotel at all.
Acquisition
This is strongly linked to distribution (below) and promotion, is acquisition. Again, in the past no money was spent on this. So, if you pick this up in any way, it will be a decision in the group marketing costs.
Distribution
The same goes for distribution: so far there has been hardly any cooperation with agents, Tour operators, DMO's, affiliates or platforms.
Now, with the upcoming of platforms like Tripadvisor, Trips.google.com, hotels.google.com, Hotels.com, Bookings.com, Airbnb e.g. a new look at this is needed.
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