Difference between revisions of "Affiliate"

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The family Bergman did not work with agents, affilates or affiliating. This might bring an opportunity to you in cooperating with big platforms in the market like  
{{General header}}
* [http://www.booking.com/content/affiliates.nl.html?aid=355028&dcid=4&lang=nl&sid=940c559aec57b4860c769c9f84b48554 Bookings],
== No agents so far ==
The Bergman family did not work with agents, affiliates or affiliating to date. This might bring you an opportunity in cooperating with the big platforms in the market like:
* [http://www.booking.com/content/affiliates.nl.html?aid=355028&dcid=4&lang=nl&sid=940c559aec57b4860c769c9f84b48554 Bookings]
* [http://access.expedia.nl/Home/NetworkAffiliateOverview Expedia]
* [http://access.expedia.nl/Home/NetworkAffiliateOverview Expedia]
* or [https://partners.agoda.com/en-us/index.html?asq=jGXBHFvRg5Z51Emf/bXG4w== Agoda].<br>
* [https://www.hotels.com Hotels.com]
Check the page [[Decisions#List of the decisions]] were you can make a choice to work with this system. Chose to make marketing expenses for this
* [https://www.moonback.com Moonback.com]
or use the group other expenses and explain exactly why, how, the costs and what it could bring your hotel. If this calculation and argumentation is somewhat realistic, your coach might give you extra profit as a bonus for this.  
* [https://partners.agoda.com/en-us/index.html?asq=jGXBHFvRg5Z51Emf/bXG4w== Agoda]<br>
Realize that these platform (agents) do ask for a large commission - percentage - rewarding. So check if there is enough margin for this in the [Revenue_per_room|revenues per room].
 
On the [[aggregator]] page, there is also another possibility explained how to expand the number of channels in the market beyond just regular retail. <br>
When choosing to spend on marketing, it is very relevant to explain exactly why, and how. The costs should be realistic of course and you need to estimate what it could bring in sales, revenues or profit. Realise that all the platforms (whether it is influencers, OTA, MSP's or agents) do ask for a commission, a percentage, or other reward. The [[distribution]] page shines some light on this. Check if there is enough margin for this in the [[Revenue_per_room|revenues per room]].<br>
 
== Affiliate ==
Many hotels work with affiliates; an entrepreneur, of course can set his or her own standards and make the links to the [[strategy]] and [[ESG]]. To give you an idea:
* Affiliate program from [https://signup.cj.com/member/signup/publisher/?cid=5479153#/branded citizenM] and [https://www.citizenm.com/affiliates info from Hotel]
* Affiliate program from [https://www.affiliateprograms.com/p/hilton/ Hilton]
* Affiliate program from [https://www.nh-hotels.com/affiliates?_ga=2.169450019.363728025.1630329816-1035459457.1630329816 NH Hotels]
* Affiliate program from  [https://www.affiliateeye.com/program/HlMSe4yi1kLRG6BTen/fletcher-hotels-affiliate-program Fletcher and others].
 
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Latest revision as of 14:17, 5 September 2023

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No agents so far

The Bergman family did not work with agents, affiliates or affiliating to date. This might bring you an opportunity in cooperating with the big platforms in the market like:

On the aggregator page, there is also another possibility explained how to expand the number of channels in the market beyond just regular retail.
When choosing to spend on marketing, it is very relevant to explain exactly why, and how. The costs should be realistic of course and you need to estimate what it could bring in sales, revenues or profit. Realise that all the platforms (whether it is influencers, OTA, MSP's or agents) do ask for a commission, a percentage, or other reward. The distribution page shines some light on this. Check if there is enough margin for this in the revenues per room.

Affiliate

Many hotels work with affiliates; an entrepreneur, of course can set his or her own standards and make the links to the strategy and ESG. To give you an idea:


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