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The competition has ended! Thank you all so much for joining, we've seen a lot of valuable, innovative ideas and creativity!Till we meet again. On behalf of Jill Jandal and the whole crew of the Emerald Forest Hotel, congrats to the winning teams:
  • On creativity A03 Bay Watch Hotel
  • On profit A06 Urban Park The Bleisure Hotel
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Greetings from the Teams in Tallinn, the competition in 2024

Welcome to the Emerald Forest Hotel!

This is the homepage of your simulation in Tallinn, Estonia, called 51EE. All the content is in English, as this is an international hotel and simulation.

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A word of welcome


Cat welcomes you on behalf of the Emerald Forest management

What is the Game?

You and every member of your team are tasked with the take-over of the Emerald Forest Hotel as the new Management Team. You will manage the hotel, bring improvements to its current operations, and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions, will be made available to you. Along with historical data, this will serve as a point of reference. This now is the same starting point for all seven teams in your competition.
Your hotel is located in Tallinn, or anywhere in Europe, in a number of (fictitious) cities. In your city, multiple hotels are located, seven to be precise. Your main competitors are the other existing hotels, within your city. CEO Jill Jandal and owner Christina Bergman want you to effectively manage the Emerald Forest Hotel. Your coaches will help you achieve this task; meanwhile, Jill and Christina will be following any developments along the way behind the scenes.

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CEO Jill Jandal

The new guests

Of course, Corona has highly impacted the situation in hospitality in 2020-2022, and still does. Some changes and situations are temporary, and the industry is likely to recover from that. There will also continue to be a number of structural changes, as a result of the pandemic. A large number of benchmarks and figures are only available for the full 'normal' year of 2019 and 2023. Of course, the year 2021 nor 2022 cannot be compared in any way with previous years. However, it is precisely in these times, that creativity was needed and innovation and new initiatives took place, which still have huge impact today.
Guests change, desires changes and technology changes. To have a grip on a hotel, your hotel, you have to be aware of the market. Reports like Mews - understanding the modern guest can help you to get insights.

AI is changing the market and the industry

Right now, the impact of AI is huge. Consider that AI can help you as Management with a wide range of tasks in hospitality. But 'just' the free version of ChatGPT e.g., means your data will be included in the overall data set. That is very undesirable. Also remember, guests use AI and see results from AI as well. Through the app store of ChatGPT, for example, we already see a large number of apps, which serve as platforms. At orientation and also already at booking (new affiliate constructs), this becomes very important.

What are the goals?

As a new Management Team, you will have the main of successfully establishing a brand-new hotel site as an addition to the Emerald Forest Portfolio and do better than its original version. The existing timeline, milestones and set dates offer you the possibility to apply sound management skills and use the knowledge you gained thus far. The learning goals entail that you and the team:

  • Run your own Management Team in a joyful and professional manner;
  • Behave as skilled managers: dealing with uncertainties, finding solutions, and learning from your own mistakes.
  • Select, process, and analyse a fair amount of relevant data that you can use and apply to ultimately help you in successfully running the brand-new hotel site.
  • Work on time-sensitive assignments so you put into practice your developing skills, and the ones so far acquired during the course of your first-year studies;
  • Can run the operations of your brand-new hotel site as a Management Team in an eager, joyful, and professional manner.
  • Perform as competent and skillful managers: dealing with uncertainties, finding solutions, and learning from your own mistakes.

Consequently, you are expected to carry out your managerial duties and deliver the following:

  • A set of assignments during the course of the Game;
  • A strong and clear substantiation (support) behind each of your decisions and actions;
  • Living up to the deadlines in a timely and punctual fashion while being responsive to new situations and challenges ahead;
  • Creating a distinctive competitive position and clear strategic outlook for your new hotel.

Communication

This platform is your main source where you can find most documentation of the relevant elements of your hotel. In the Game you might use 51EE Emerald Forest Hotel Facebook group as an additional platform to profile your hotel: so join as soon as possible! Be aware that management has to deal with many uncertainties, and as such you will be confronted with a large amount of information along with many challenges. Managing a hotel may not be as easy as it appears. It is all part of the Game. Your coach(es) will always be your first point of contact.

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Motivated coaches like these, will help you out

Your coaches

Each team consists of approximately approx. 5 students, whom you will be teaming up as the new Management Team. Each city will be guided by its own coach(es). As you will have experienced, this Game has a number of online and a number of offline elements. Exactly how and where to work and visit (online) lectures, you will hear from your coaches.

Coach and cities in 51EE
City name Teams
Amstelburg - A A01 to A07

Decisions

Your team decisions and supporting explanations will have a major impact on the occupancy rate of your hotel and will influence your profit, next to the impact of the prices you choose and the costs your team decides to make. The Game algorithms will process all this information, calculate and provide you with the outcome, and rank your team accordingly in the competition.
The credits for this module will be awarded to you and your team, based on the assignments and the marks obtained during the Game. Needless to say: having your team becoming familiar with all aspects of this hotel will enable you to get a better grip on the Game and help you in bringing the assignments to a good end.

You'll find all the exact steps you have to set on the page 51EE Assignments and timeline.


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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.