C Communication plan towards customer groups

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Assignments

Name of assignment

Communication plan towards customer groups, so you will have to define first what customer groups you see or expect.

Situation

You have set a new strategy for your hotel, taking into account that there is two markets: the leisure market and the business market. Within these market we have the different type of customers (or guests). There never has been a specific plan towards these types: the same e-mail was doen to all customrs; newly arrived, loyal custoemrs, old, young, buyers at a rack rate or last minute price.

e== Goal == xx

Task, deliverable

xx

Assessed elements

xx

Additional information

xx

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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.