Difference between revisions of "C Create a House style for your hotel"
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Emerald Forest Hotel offering an emerald hotel experience!
| Run your own hotel in this management simulation.
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== Goal == | == Goal == | ||
In all communication a specific house style should emphasize the new strategy of the hotel. The logo and slogan are part of that. | |||
== Task, deliverable == | == Task, deliverable == | ||
* house style (n the meaning of corporate identity) is needed. In communication, your social media etc. | |||
This should clearly show what the new strategy stands for. | |||
* a new logo is part of that. Can the logo by itself communicate enough? | |||
* a slogan. Especially used in marketing and communication. It should communicate more the the logo and house style can do. A slogan is also a strategic choice. | |||
== Assessed elements == | == Assessed elements == | ||
Are all the elements in line with the strategy? <br> | |||
Is everything explained well, are their arguments for the choices made and are there links-sources backing the choices made? | |||
== Additional information == | == Additional information == | ||
| Line 19: | Line 23: | ||
* [https://erinwrightwriting.com/in-house-style-guides-for-small-businesses-benefits-preparation/ House style guidelines] | * [https://erinwrightwriting.com/in-house-style-guides-for-small-businesses-benefits-preparation/ House style guidelines] | ||
*[https://en.wikipedia.org/wiki/Corporate_identity House style and identity] | *[https://en.wikipedia.org/wiki/Corporate_identity House style and identity] | ||
*[[Logo]] | |||
<br><hr> | <br><hr> | ||
Revision as of 19:57, 16 November 2020
→ Go! Category:Assignments
Assignments
Name of assignment
xx
Situation
Whats is a corporate house style
Goal
In all communication a specific house style should emphasize the new strategy of the hotel. The logo and slogan are part of that.
Task, deliverable
- house style (n the meaning of corporate identity) is needed. In communication, your social media etc.
This should clearly show what the new strategy stands for.
- a new logo is part of that. Can the logo by itself communicate enough?
- a slogan. Especially used in marketing and communication. It should communicate more the the logo and house style can do. A slogan is also a strategic choice.
Assessed elements
Are all the elements in line with the strategy?
Is everything explained well, are their arguments for the choices made and are there links-sources backing the choices made?
Additional information
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