Difference between revisions of "C Taking part in Trade Fair"

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The Trade Fair we are thinking of now, is like the  
The Trade Fair we are thinking of now, is like the  
[http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-berlin/englisch/About_ITB_Berlin/index.html ITB Berlin], [http://www.wtmlondon.com/ WTM in London] or
[http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-berlin/englisch/About_ITB_Berlin/index.html ITB Berlin], [http://www.wtmlondon.com/ WTM in London] or
[http://www.vakantiebeurs.nl/nl-NL/Bezoeker.aspx?sc_lang=en Dutch Tourism Expo]. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public. Not this year though, as you already know. All the Trade Fairs are cancelled but you still would like to reach your goals! <br>
[http://www.vakantiebeurs.nl/nl-NL/Bezoeker.aspx?sc_lang=en Dutch Tourism Expo]. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public. Not this year though, as you already know. All the Trade Fairs are cancelled but you still would like to reach your goals! This year, the Trade Fair will be done digitally.<br>


== Goal ==
== Goal ==
'''1. Presenting your new hotel'''<br>
The Trade Fair still has three goals: <br>
Who are the visitors? At this fair, you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.  
1. Presenting your new hotel <br>
Who are the visitors? At this fair, you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair. <br>


You will be attending and organizing a Trade Fair: check [[Trade_Fair]]. <br>
2. Adjusting your strategy<br>
But this time it is a crisis situation and all events are cancelled. You need to come up with innovative solution how to present your hotel's exposition over the web and how to achieve the very same goals that you have for trade fair.
Lister very carefully to reactions, try to get an idea on the plans of other hotels as well. You can slightly adjust your strategy to this. <br>
During the Trade Fair we advise your teams to have one or two members checking out the competition. This is of use for your gameplay but also needed for this part.


3. Creativity<br>
There is a Competition on creativity: you performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to this competition. <br>
You will be informed on how the Trade Fair is going the be executed, and who is going to be the public exactly.


== Task, deliverable ==
== Task, deliverable ==
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== Assessed elements ==
== Assessed elements ==




== Additional information ==
== Additional information ==
* [[IP]]
* [[IP]]
* Example of live Trade Fair <a data-flickr-embed="true"  href="https://www.flickr.com/photos/79317761@N02/albums/72157660756482933" title="Trade Fair 2016 in Tallinn Emerald Forest Hotel"><img src="https://c1.staticflickr.com/2/1659/25751765393_337f611594_z.jpg" width="512" height="340" alt="Trade Fair 2016 in Tallinn Emerald Forest Hotel"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script></center>
* Example of live Trade Fair <a data-flickr-embed="true"  href="https://www.flickr.com/photos/79317761@N02/albums/72157660756482933" title="Trade Fair 2016 in Tallinn Emerald Forest Hotel"><img src="https://c1.staticflickr.com/2/1659/25751765393_337f611594_z.jpg" width="512" height="340" alt="Trade Fair 2016 in Tallinn Emerald Forest Hotel"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script></center>
</html>
</html>


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Revision as of 15:02, 20 November 2020

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Assignments

Name of assignment

taking part in a Trade Fair

Situation

A Trade Fair is the place to communicate with the audience, which might be b-to-b or (final) consumers. On a traditional Fair you have booth, The Trade Fair we are thinking of now, is like the ITB Berlin, WTM in London or Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public. Not this year though, as you already know. All the Trade Fairs are cancelled but you still would like to reach your goals! This year, the Trade Fair will be done digitally.

Goal

The Trade Fair still has three goals:
1. Presenting your new hotel
Who are the visitors? At this fair, you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.

2. Adjusting your strategy
Lister very carefully to reactions, try to get an idea on the plans of other hotels as well. You can slightly adjust your strategy to this.

3. Creativity
There is a Competition on creativity: you performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to this competition.

You will be informed on how the Trade Fair is going the be executed, and who is going to be the public exactly.

Task, deliverable

Assessed elements

Additional information

</html>


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