Difference between revisions of "Comp set"
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== Which competitors to put in your Comp set? == | == Which competitors to put in your Comp set? == | ||
Based on your strategy, you make a selection of other hotels who are active in the same market area and who also serve (partly) the same target group. | Based on your strategy, you make a selection of other hotels who are active in the same market area and who also serve (partly) the same target group. | ||
In theory about competing we call them ''direct competitors'': check the | In theory about competing we call them ''direct competitors'': check the [[competition]] page. <br> | ||
As a rule of thumb: a Comp set probably will hold 5 to 10 hotels; so all the hotels in your city in this case. | As a rule of thumb: a Comp set probably will hold 5 to 10 hotels; so all the hotels in your city in this case. | ||
Revision as of 19:47, 26 June 2023
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What is a Comp set?
A Comp set, or a Competitive set is a group of, in hospitality, hotels that are seen as direct competitors to your own hotel.
Hotels will often compare their performance against Comp set hotels, in order to find ways to make their own offering more competitive: to stand out, to find a unique proposition or buying reason.
A Competitive Set (or Comp Set) is a group of hotels that are seen as direct competitors to your own hotel.
Hotels will often compare their performance against Com Set hotels, in order to find ways to make their own offering more competitive.
Which competitors to put in your Comp set?
Based on your strategy, you make a selection of other hotels who are active in the same market area and who also serve (partly) the same target group.
In theory about competing we call them direct competitors: check the competition page.
As a rule of thumb: a Comp set probably will hold 5 to 10 hotels; so all the hotels in your city in this case.
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