Key metrics
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All results
The results of your hotel will be made automatically by the accountant. You just have to analyse them, your do not have to calculate them yourselves apart from predictions linked to new costs and special decisions you make. After each year they will be ready for you in the secure section in your teamsheet which is accessible with your personal link.
Your results presented there will be divided in four parts:
- Section operating review: which you will find on the operating review page with all your revenues and costs resulting in your net profit (or loss).
- Section with your personal key metrics. We will look into this on this page.
This part shows you all kind off interesting figures from the market you are in: it holds the major indicators for the performance of the hotel. This is also made automatically.
- Section Market information, if paid for in advance.
- Section Short comment from your coach.
What are the key metrics?
The Bergman family is a very practical family and they are all real entrepreneurs! Christina has also run her hotel by having a good grip on the key metrics: this is an overview of the most important figures of a company, some benchmarks and some key performance indicators. The development of these figures meant the world to them and it still does! So, Christina would like you to continue working with this key metrics and, as she explains:
After each year you will get, privately and only for your teams, your personalized results on your hotels teamsheet, the tab results. The same information goes to the Board of Directors, so also to Christina. The operating review page will also give you some insights into the revenues structure and the costs side.
Explanation of the key metrics
This offer an summary of the most important figures:
- Operations
- total revenues: related to your occupancy rate and prices.
- total costs: interesting to see developments in the costs.
- total costs as % of total revenues. In this case 84,78% which leaves 15,32% margin for the hotel which is quit a lot.
- Ratios
- occupancy rate of rooms. Very important number indicating if your are attracting (enough) customers. In the hotel branch, depending on type of hotel and location, above 45% for this kind of hotel is okay. Score is 50%.
- your average room price is simply the last-minute price plus the rack rate divided by two: ((€ 80 + € 100) ./. 2) = € 90. The second one is the same for the weekdays: so in this case ((€ 100 + € 140) ./. 2) = € 120
- market share (of total revenues): your position in your city by expressing your revenues (NOT net profit!) as a percentage of the total revenues of all hotel in your city.
- Net profit
- the net profit per year.
- the net profit added up form all of the years including the prologue ( €436.307).
- Ranking
- rank on net profit.
You profit compared to the other hotels in your city in any year. Number 1, 2 and 3 get will be indicated here. All others will have the indication 4+. Positions outside the top three are nowhere specified. So this is part of the competition on net profit. After the dash | the position is the ranking on the highest net profit added all over the years. The number one of this added up figure after four years is the winner of the competition on profit.
- rank on creativity.
Your position on creativity compared to the other hotels in your city in any year. This is directly related to the creativity mark you get in any round. Number 1, 2 and 3 get will be indicated here. All others will have the indication 4+. Positions outside the top three are nowhere specified. So this is part of the competition on creativity. After the dash | the position is the ranking on creativity adding up all creativity marks over the years. The number one of this added up figure after four years is the winner of the competition on creativity.
- Marks
- Creativity mark
- Entrepreneurship mark
- Gameplay mark
- rank on net profit
Your profit compared to the other hotels in your city in this year. Number 1, 2 and 3 will be indicated here. All others will have the indication 4+. Positions outside the top three are nowhere specified. So this is part of the competition on net profit.
- Creativity marks and ranking
- creativity mark this year
The creativity mark per year. You can get up to a maximum of ten (which is outstanding) per year.
- rank on creativity: your creativity points compared to the other hotels in your city in this year. Number 1, 2 and 3 will be indicated here. All others will have the indication 4+. Positions outside the top three are nowhere specified. So this is part of the competition on creativity.
- creativity mark (all years so far).
All creativity marks in all of the years which have passed so far is added up.
- rank on creativity (all years so far).
You cumulative creativity points compared to the other hotels in your city. Number 1, 2 and 3 get will be indicated here. All others will have the indication 4+. Positions outside the top three are nowhere specified. So this is part of the competition on creativity. The hotel with the highest number of creativity points added all over the years is the winner of the competition on creativity.
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