Leisure targetgroup
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Market
There is a kind of over-capacity in the market which makes it hard to reach occupancy rates above 60% during the weekends. But for any individual hotel there is enough demand to get the hotel well-occupied during weekdays and the weekends.
Sales prices
Revenues comprises the average (sales) prices times the number of bookings (occupancy rate). A maximum occupancy rate would mean that all 100 rooms are occupied during all of the weeks, so 52 weeks x 100 rooms. Also, check the page for information on the business targetgroup which will mainly be the guests for the weekdays. Weekdays account for 3 of the seven weekdays and this means (rounded up) 43% of the total of all available hotel nights.
Prices in the weekend (especially interesting for leisure guests) in the past ranged from € 80 last-minute price to € 100 rack rate per room per night. So this gives you an indication. On the page occupancy rate the revenues have been calculated.You can also find the number sin the {{operating review]].
Type of customers
There is no specific information on the type of leisure customers: we do know they mainly book on the weekends. The hotel has always primarily aimed for the business guests and secondly for the leisure guest. The type of customers attracted so far is an average of the leisure guest. Not a lot of families with children (probably due to the location in the city) and, an average room occupancy of 1.7 per room, still a large group of people who travel alone.
Guest nights
The last numbers of the hotel show 50% occupancy rate in the weekends: so out of the possible 20,800 room nights 10,374 room night are sold. So an occupancy rate of the rooms of 50%. This will bring the number of guest nights at this moment at 10,374 x 1,7 = 17,635. So on an average in the last recorded year 17,635 guest nights have been recorded.
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