Difference between revisions of "Logo"
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Emerald Forest Hotel offering an emerald hotel experience!
| Run your own hotel in this management simulation.
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A logo is strongly inked to your general strategy and especially to your corporate identity and should appeal to your [[target group|target groups]] as well as to your [[stakeholders]]. | A logo is strongly inked to your general strategy and especially to your corporate identity and should appeal to your [[target group|target groups]] as well as to your [[stakeholders]]. | ||
There are some issues to be covered on intellectual property (so copy right): be careful in just using an image out of a cartoon, a movie etc. | There are some issues to be covered on intellectual property (so copy right): be careful in just using an image out of a cartoon, a movie etc. | ||
You can check Google (reverse) image search by using Google search, then chose images and click on the camera next to the search box. You now can upload a logo and just get an idea on how often a picture similar to yours is used and by whom. | |||
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Revision as of 15:44, 12 April 2015
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What is a good logo?
Choosing a logo is a strategic decision: this is not something you can change overnight. So think carefully about this choice. A logo is strongly inked to your general strategy and especially to your corporate identity and should appeal to your target groups as well as to your stakeholders. There are some issues to be covered on intellectual property (so copy right): be careful in just using an image out of a cartoon, a movie etc. You can check Google (reverse) image search by using Google search, then chose images and click on the camera next to the search box. You now can upload a logo and just get an idea on how often a picture similar to yours is used and by whom.
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