Objectives of the game
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Startposition of all hotels
In the game you take over the hotel form the family Bergman, in fact form Christina Bergman.
All of you participants make up the Management Teams of Emerald Forest Hotel and a number of teams cover one city. All cities together are called a competition. At the start of the game there is a number of exactly the same hotels with the name Emerald Forest Hotel and the same history. All teams will have the same starting point, so at the beginning all hotels are a-like companies in all of the cities.
The hotel you take over is in urgent need for new insights on marketing, financial management and communication, so that the next years of operation will be a successful according to the standards set by the new management (your team).
The objectives of the game are:
- Gaining insight into the complex company situations, which relate to all business units.
- Dealing with decisions which have to be made in uncertain situations, based on incomplete or even conflicting information and your competitors!
- Learning from other teams in other countries and other situations.
- Anticipating and responding to the market (or changes in the market).
- Being creative and innovative with limited resources.
- Learning to deal with an abundance of information and make a relevant selection.
- Stimulating the sense and mentality of enterprise.
- Make decisions in a short period of time, under pressure and still focussing on your goals set by yourselves.
- Run your own team in an effective way.
Boundaries
As in any simulation, and as in reality (!), there are always boundaries. Your team has to work within these restrictions (like limits to the costs you are allowed to make to prevent you from going bankrupt immediately). But, don't worry there is space enough for creativity!
Keep in mind in all your decisions:
- Keep the hotel financially healthy;
- Keep the hotel independent. There is enough liquidity for reasonable investments;
- Keep the hotel company owned: no parts of the hotel, nor grounds or other assets to be sold, leased out etc.
- All activities should stay related to the markets in the leisure industry and the business market.
- There is a limited number of decisions a team can take: if there is anything else important there is a so called explanations form in which you can explain things related to the choices you make and the plans your team has.
Creativity
There is a fair amount of creativity needed and possible within these boundaries: but stay customer focused!
Every year you have to explain your decisions, so this offers you the possibility to present extra plans, or explain things outside of the box. But always be sure to make some realistic calculations and expectations for these plans.
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