Difference between revisions of "Promotion"

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{{General header}}
 
== Hardly promotion or marketing ==__NOEDITSECTION__
== Hardly promotion or marketing ==__NOEDITSECTION__
Until you take over, the hotel did not spend any money on marketing, as you can tell by zero [[Operating_review|marketing costs]] in the operating review.  
Until you take over, the hotel did not spend any money on marketing, as you can tell by zero [[Operating_review|marketing costs]] in the operating review.  
The hotel was run in a family hotel style and many leisure [[customer|customers]] were regulars or booked because of word-of-mouth. <br>
The hotel was run in a family hotel style and many leisure [[customer|customers]] were regulars or booked because of word-of-mouth. <br>
For the [[business market]] the same goes: the relations the the companies in the [[city]] always have been good, and there was no real need to profile the hotel at all.  
For the [[business market]] the same goes: the relations the companies in the [[city]] always have been good, and there was no real need to profile the hotel at all.
 
== Acquisition ==
This is strongly linked to distribution (below) and promotion, is [[acquisition]]. Again, in the past no money was spent on this. So, if you pick this up in any way, it will be a decision in the group [[Decision|marketing costs]].


== Distribution ==
== Distribution ==
The same goes for distribution: so far there has been hardly any cooperation with agents, Tour operators, DMO's, affiliates or platforms. <br>  
The same goes for [[distribution]]: so far there has been hardly any cooperation with agents, Tour operators, DMO's, affiliates or platforms. <br>  
Now, with the upcoming of platforms like Tripadvisor, Hoptels.com, Bookings.com, Airbnb e.g. a new look at this is needed.
Now, with the upcoming of platforms like Tripadvisor, Trips.google.com, hotels.google.com, Hotels.com, Bookings.com, Airbnb e.g. a new look at this is needed.
 
 
Bonuses can be given for:
 
* Game play <br>
In the game you are asked to perform in a certain way, you are asked to be creative and think commercial. Some of the teams actions are not rewarded in getting more customers, but by a special bonus given to your team. This can be related to a decisions which your team has worked out very well and of which you have proven that it could bring results to the hotel. All of this calculations then should be extended, realistic and backed-up by benchmarks or cases in ''real life'' (hyperlinking and explaining this). 
<br>
 
* Creativity <br>
You are asked to be creative and in this still be commercial. If you are the first team in a city to come with a refreshing new look on communications or marketing this could be rewarded by a bonus. If you have thought of something very creative, always, as normal in marketing, point out what the goals are, which stakeholders or customers you want to reach, with which message and what are our expectations on the results. Try to make things [http://topachievement.com/smart.html SMART] and be sure that the [[coach]]es know and it this creativity might bring a bonus which will directly be added to your profit in a year.
<br>
 
* Game events<br>
In the game events might occur or sometimes governmental organisations come with new rules, with subsidies or funds. If you are alert and react in the right way, you might get a bonus out of this if you keep to the rules. <br>
 
== Influence of bonuses ==__NOEDITSECTION__
Fines and bonuses while have direct effect on the result of the year if which they are given. There is a special item on you [[operating review]] where they will be mentioned. So they will influence (for the good or the bad) the result of (only) this year. But as the profit of any year lead to the total of the net profit (or lose..) accumulated after all of the years played, any figure on the operating review has influence on your ranking and net profit. So do [[fine]]s and bonuses. <br>
 
[[Image:Results profit 2018 02.jpg|thumb|600px|center|    <center>''Your hotel's Team File under the tab Results.''</center>]]
 
A bonus or fine will directly make your net profit go up or down.  


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''→ GO! [[#top|Top of this page]]''
''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
<center><small>''Emerald Forest Hotel'' offer an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>
| Run your own hotel in this management simulation.</small></center>

Latest revision as of 15:22, 10 September 2023

→ Go! Category:Hotel info

Hardly promotion or marketing

Until you take over, the hotel did not spend any money on marketing, as you can tell by zero marketing costs in the operating review. The hotel was run in a family hotel style and many leisure customers were regulars or booked because of word-of-mouth.
For the business market the same goes: the relations the companies in the city always have been good, and there was no real need to profile the hotel at all.

Acquisition

This is strongly linked to distribution (below) and promotion, is acquisition. Again, in the past no money was spent on this. So, if you pick this up in any way, it will be a decision in the group marketing costs.

Distribution

The same goes for distribution: so far there has been hardly any cooperation with agents, Tour operators, DMO's, affiliates or platforms.
Now, with the upcoming of platforms like Tripadvisor, Trips.google.com, hotels.google.com, Hotels.com, Bookings.com, Airbnb e.g. a new look at this is needed.


→ GO! Top of this page

Emerald Forest Hotel offer an emerald hotel experience! | Run your own hotel in this management simulation.
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