Difference between revisions of "Slogan"
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Emerald Forest Hotel offering an emerald hotel experience!
| Run your own hotel in this management simulation.
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{{Header Game play}} | |||
== What is a slogan? == | |||
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== What is a slogan? == | |||
A good slogan is very much related to your [[strategy]], your corporate identity and maybe it is even embedded in your []logo]]. | A good slogan is very much related to your [[strategy]], your corporate identity and maybe it is even embedded in your []logo]]. | ||
associate the slogan with? You can change a slogan, but not to easy. Of course, you can have some kind of pay-off in advertising which can be changed a bit more easily. But still. <br> | associate the slogan with? You can change a slogan, but not to easy. Of course, you can have some kind of pay-off in advertising which can be changed a bit more easily. But still. <br> | ||
Revision as of 14:55, 2 January 2020
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What is a slogan?
A good slogan is very much related to your strategy, your corporate identity and maybe it is even embedded in your []logo]].
associate the slogan with? You can change a slogan, but not to easy. Of course, you can have some kind of pay-off in advertising which can be changed a bit more easily. But still.
Be sure to think of things like:
- does it really reflect what your hotel stands for?
- how does it pronounce when you speak it out loud?
- what does it mean, also in other languages?
- what do people associate it with?
- type the slogan in a search engine and see what happens
- some slogans are also copyright protected.
Examples
Have a look at real hotel slogans to get an idea. You can also check
the page All_concepts to see what others management teams decided on.
Check the slogan guideline on this site.
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