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{{36BE header general}}
{{36BE header general}}


== Social Media ==
== Corona Plan ==
Social media plays a crucial role in our lives. In tourism and hospitality, the impact is huge. Social media has been a bit neglected by the Bergman's so far.
In this assignment, you are going to formulate a response to the outbreak of the Covid19 virus (from here: “Corona”), that has turned the world into a different place. What special measures does the hospitality world take? How will your hotel accommodate to the new situation?
The original hotel does have an account. And Christina and Jill and others staff members, are active on their 'private' accounts. But there seems to be no coherence or logic.


== Situation ==
== Situation ==
Check what Emerald Forest Hotel has done so far. You do not have to copy that or upgrade that: you have a new strategy, so be sure the way
Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. Due to corona, people have to keep a 1.5 meter distance. This poses some managerial questions:  
you plan to use social media matches your strategy. Social media are used for
* How would you welcome people in general, as well as customers from other countries, other cultures?
* communication with your clients
* What type of security and safety can you offer?
* 'eavesdropping' on your clients
* How would you communicate this?
* checking the competitors
* How does it affect your hospitality product?
* marketing
* (How) can you turn this into a USP?
* research
Keep in mind, the industry might just end up in closing for a period of time, once more. And, his is not about just Corona, it is about how to handle and
* reviews as a separate thing
manage in these kind off crisis. We might have to face other epidemics in the years to come.
* adding thing to the hospitality products
* ... etc.


== Goal ==
== Goal ==
Have a better plan in using social media, with concrete choices. In the end this should contribute to better marketing-Communication and,
Define the Corona policy for your hotel, in line with your strategy and service level.  
in the end, it should also bring some kind of measurable result.
Describe the consequences for your operations and communication. Be creative and not only defensive towards the situation: see the opportunities as well.


== Task, deliverable ==
== Task, deliverable ==
* Make a [https://www.facebook.com/business/pages/set-up Facebook business (!) page]
Check internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field.  
* And a second account on a social media plaform which fits your strategy
Based on your investigation, design a policy that best suits your hotel and create an instructional memo for all employees in the hotel, explaining the consequences of the policy.
Check once again what you filled out as strategy, target groups and (measurable goals): be sure the accounts and their content match these plans.<br>
* Overview of inspirational best practices outside your hotel
* Do at least five posts on both accounts, which make sense: so think them well over
* (Permanent) changes in your hotels stratgey, or portfolio of products or proposition
* Be creative in the type of posts, the target audiences and content you upload (beware of IP!)
* A policy document with the main implications for your hotel
* Try to get a decent number of followers or reads, or views or comments on these posts
* An instruction memo, to prepare all employees.
* Be sure the accounts are public
* Make a file on your choices, goals and explanations: a mini social media plan (2 A4). Upload it somewhere in the cloud.


== Assessed elements ==
== Assessed elements ==
* Are the posts done, creative and do they make sense?
* How well are ethics and international cultural differences taken into consideration?
* Is the explanation clear and measurable?
* How well does the policy comply with the 1.5 meter social-distancing requirement?
* Is the link to the strategy clear?
* How well does the policy support the services?
* Is all of the usage of the social media creative?
* How well is the policy understood and executed by employees?
* To which degree does the policy facilitate, or perhaps even leverage your business model?


== Handing in ==
== Handing in ==
Line 41: Line 37:
* Be sure the file is public
* Be sure the file is public
* Be sure anyone with a link can access it without any login (!)
* Be sure anyone with a link can access it without any login (!)
* Copy the link (only the link, not the document or content) to your Hotels Team File and put it in the row 47: additional information for your coach
* Copy the link (only the link, not the document or content) to your hotels Team File tab Year 1-2-3-4 in the row 47: additional information for your coach
* You work in the cloud: no need to save (done automatically) or hand-in your Team File. Just be sure it is ready, well before the deadline.
Furthermore, all other relevant information for your coach is welcome in this cell as well!
Furthermore, all other relevant information for your coach is welcome in this cell as well!


== Additional information ==
== Additional information ==
* [[Social media]]
* Check [https://www.youtube.com/watch?v=zLwbwfCPzj4 this video (Dutch)]
* [[Website]]
* Check [https://str.com/data-insights-blog/coronavirus-hotel-industry-data-news Corona Hotel industry data news]
* [[Help:Contents|Social media now in use by Emerald Forest Hotel]]
* Check [https://www.hospitalitynet.org Hospitality net]
* [[IP]]
* [https://rankdefender.com/hotel-social-media-trends/ Hotels and social media trends]
* [https://socialhospitality.com/2020/01/social-media-content-trends-for-2020-infographic/ Social Media Trends 2020]
* [https://hotelfriend.com/blogpost/hotel-marketing-trends Hotel and marketing trends]


<br><hr>
<br><hr>

Latest revision as of 21:18, 10 February 2021

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Corona Plan

In this assignment, you are going to formulate a response to the outbreak of the Covid19 virus (from here: “Corona”), that has turned the world into a different place. What special measures does the hospitality world take? How will your hotel accommodate to the new situation?

Situation

Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. Due to corona, people have to keep a 1.5 meter distance. This poses some managerial questions:

  • How would you welcome people in general, as well as customers from other countries, other cultures?
  • What type of security and safety can you offer?
  • How would you communicate this?
  • How does it affect your hospitality product?
  • (How) can you turn this into a USP?

Keep in mind, the industry might just end up in closing for a period of time, once more. And, his is not about just Corona, it is about how to handle and manage in these kind off crisis. We might have to face other epidemics in the years to come.

Goal

Define the Corona policy for your hotel, in line with your strategy and service level. Describe the consequences for your operations and communication. Be creative and not only defensive towards the situation: see the opportunities as well.

Task, deliverable

Check internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field. Based on your investigation, design a policy that best suits your hotel and create an instructional memo for all employees in the hotel, explaining the consequences of the policy.

  • Overview of inspirational best practices outside your hotel
  • (Permanent) changes in your hotels stratgey, or portfolio of products or proposition
  • A policy document with the main implications for your hotel
  • An instruction memo, to prepare all employees.

Assessed elements

  • How well are ethics and international cultural differences taken into consideration?
  • How well does the policy comply with the 1.5 meter social-distancing requirement?
  • How well does the policy support the services?
  • How well is the policy understood and executed by employees?
  • To which degree does the policy facilitate, or perhaps even leverage your business model?

Handing in

Upload your work anywhere in the cloud (Dropbox e.g.: do not e-mail):

  • Be sure the file is public
  • Be sure anyone with a link can access it without any login (!)
  • Copy the link (only the link, not the document or content) to your hotels Team File tab Year 1-2-3-4 in the row 47: additional information for your coach
  • You work in the cloud: no need to save (done automatically) or hand-in your Team File. Just be sure it is ready, well before the deadline.

Furthermore, all other relevant information for your coach is welcome in this cell as well!

Additional information



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