Difference between revisions of "06NL assignment"

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The total of this assignment has 4 parts: each part linked to the years 1 to 4. Be sure to work on this assignment during the gameweek in the applicable years. If you postpone this till after the years it will be almost impossible to make. <br>
The total of this assignment has 4 parts: each part linked to the years 1 to 4. Be sure to work on this assignment during the gameweek in the applicable years. If you postpone this till after the years it will be almost impossible to make. <br>
Please hand this in as one printed out Word document: deadline Sunday the 16th March as the final of the game is taking place. Be sure it is ready entirely. This work will get [[marks|evaluated]] and has 50% influence on your final mark. Be sure to write specific, in a business-style and give sources etc. Please write in English. For any questions on this you can consult your staff in Tallinn. An indication is to have 3 to 6 pages on each of the 4 parts, so all together 12 - 24 pages of real content.  
Please hand this in as one printed out Word document: deadline Sunday the 16th March as the final of the game is taking place. Be sure it is ready entirely. This work will get [[marks|evaluated]] and has 50% influence on your final mark. Be sure to write specific, in a business-style and give sources etc. Please write in English. For any questions on this you can consult your staff in Tallinn. An indication is to have 3 to 6 pages on each of the 4 parts, so all together 12 - 24 pages of real content.  
 
1.         Interesting numbers
<!-----== Year00, prologue, part 0 in combination with your teampage ==__NOEDITSECTION__
* the number of guests-nights in weekend, during the week, and total. Check the general http://www.emeraldforesthotel.com/platform/index.php/Occupancy_rate and persons per http://www.emeraldforesthotel.com/platform/index.php/Rooms
Handing in in year 01 at 10.00. <br>
* the average F&B-turnover per present person in weekend, during the week, and in total.
During the game you have chosen to use social media, you had to use Facebook anyway. <br>
* Past in a screenshot of all of the platforms which gives a good impression of your teams' use of these platforms.
Please describe for all platforms:
* Which (other) platforms did you chosen and why?
* What were your teams goals in using these platforms?
* Which type of messages did you use on these platforms and why these?
* When would you consider the use of all of the platforms a success? Be concrete, use figures!
 
Please look at one real hotel in your country and find out who they use these same platforms, or maybe not.
* Past in a screenshot of all of the platforms which gives a good impression of this hotels use of these platforms. Commend on this.
----->
 
== Year01, part 1 in combination with the Trade Fair ==__NOEDITSECTION__
During the Trade Fair we advice your teams to have one or two members checking out the competition. This is of use for your gameplay but also needed for this part.
<br>'''Strategic analysis of the competition <br>'''
This part should hold two major elements.<br><br>
<u>A - Reflection on your performance on the Trade Fair </u>
* What were our goals on the Trade Fair
* What went right and what went wrong?
* How does this effect your hotel?
* What would you do differently next time and why?
 
<u>B - Competition analysis  based on the Trade Fair </u>
* Make a competition analysis for your hotel.<br>
This should consist of three parts:
 
<br>'''Competition in the city'''<br>
You are playing this game in a competition: all of the teams start with the same history. The main outlines of your tasks in running the hotel are:
* keep the hotel financially healthy, and run it in a profitable way. This does not mean you have to go for maximum profit: you can have other targets as well, as long as you make (acceptable) profit.
* keep it independent (no joining of a big company, no selling of the assets or the total of the hotel etc.).
 
With a number of teams you will compete over customers in your city. Among the 10 competing teams the customers will be "divided". The market will develop depending on the actions of all of the hotels in their city too. So a market can develop different in any city, because all of the teams go, for instance, for price-leadership. <br>
There is also a page on [[competition]] that might help you with more information.
 
<br>'''Theory on competition <br>'''
In competition models, such as Porters Five Forces Model, competition can be seen on several levels. You are free to chose''any'' structured way of doing a competition analysis but be sure there is a model behind your choice.
 
Our choice as a model to used to structure competition analysis, would be looking at three forms of competitions.
* Generic competition on time and money.
How many people do travel, what is the average income? What do they average spend their income on.
What are the consumers sentiments? Consumers can only spend their money once and their time as well. Use realistic figures from Estonia and for instance Tallinn! The example is from another country and competition.
 
[[Image:competition analysis general.jpg|thumb|800px|center|    <center>''Example of general and some specific competition.''</center>]]
 
* Specific competition on alternatives.
If they decide to spend their money on leisure they can chose for a stay in a hotel, camping ground,
friends and relatives etc. In the business market the alternatives are less logical. Try to use some realistic figures from Estonia and for instance Tallinn!
 
* Selective competition your direct competitors: so the consumers choice for a brand.
Do they chose for a hotel, the other competitor offering practically the same products are the most likely competitor, the competition is now mostly on brand and product specifications. Now look especially at your city Amstelburg. This is what you do on the Trade Fair, and only for your own city!
 
The example is from another country and competition.
[[Image:competition analysis example.jpg|thumb|800px|center|    <center>''Example of overview direct competitors.''</center>]]
 
Of course explanations on this table is needed. <br>
Is is handy to prepare some form to use on the Trade Fair. So while some team members are working in the booth, others should visit the competitors and immediately work on this assignment.
 
== Year02, part 2 in combination with your financial results ==__NOEDITSECTION__
This part is in combination with your financial results you have had so far.<br>
In the secure section you can find your [[operating review]] of your first year under the tab [[results]]. Your [[Key metrics]] are in there, which you will need to make this part. <br>
 
'''<br>Calculating ratio's <br>'''
The is a number of figure in the results section and some [[Key metrics]]. Using this information and other pages in
[[:Category:Hotel info]] calculate the next items. For each of them be sure to show in a proper way the calculations and explaining them.  
* the number of guests-nights in weekend, during the week, and total. Check the general [[occupancy rate]] and persons per [[room]]
* the average F&B-turnover per present person in weekend, during the week, and total.
* think of two more yourself and indicate why you chose those.
* think of two more yourself and indicate why you chose those.
 
<br>'''Other ratio's <br>'''
2.          Other ratio's
Look for ratio's for year01, which can be taken from your hotel results for year01.
Look for ratio's which can be taken from your hotel results over the years and check for developments in them.
* fixed costs per room per day
* fixed costs per room per day
* fixed cost per occupied room per day
* fixed cost per occupied room per day
* variable cost per room per day
* variable cost per occupied room per day
* net profit per occupied room per night
* average margin on any occupied room per night in euro's
* average margin on any occupied room per night as % of the average sales price of these rooms.  
* average margin on any occupied room per night as % of the average sales price of these rooms.  
 
* Calculate margin per room in the different seasons we differentiate in. First calculate the Integral and differential cost price.
<br>'''Further Instructions and Recommendations''' <br>
                     
                                   
3.        Further Instructions and Recommendations
Use suitable literature or websites to prepare and analyze the results, including managerial and financial accounting textbooks. Give all sources.
Use suitable literature or websites to prepare and analyze the results, including managerial and financial accounting textbooks. Give all sources.
 
Try to find benchmarks for a real hotel in the Netherlands like the Emerald Forest.
Try to find benchmarks for a real hotel like the Emerald Forest in Estonia. Reflect then on  
Then reflect on :
* sales prices of your hotel and match that with real figures in the market.
* sales prices of your hotel and match that with real figures in the market.
* occupancy rates of your hotel and match that with real figures in the market.
* occupancy rates of your hotel and match that with real figures in the market.
* calculate the different revenue-sources and their contribution to the total revenues and match that with real figures in the market.
* the net profit of your hotel and match that with real figures in the market.
* the net profit of your hotel and match that with real figures in the market.  
Write in a concrete and serious way as to show knowledge on the subject. Be sure to make calculations and explain them! Maybe make the calculations in Excel en copy past them into your file.  
 
Think of any recommendations you want to give to the hotel. What do you think they should improve in the future in comparison with other hotels.
Write in a concrete and serious way as to show knowledge on the subject. Be sure to make calculations and explain them! Maybe make the calculations in Excel en copy past them into your file.<br>
                 
 
== Year03, part 3 in combination with the event happening ==__NOEDITSECTION__
This part goes in combination with the management issue that take place during this year. <br>
Being the management of a hotel always brings upon unexpected situations where you have to react quickly. This can be in damage-control in case of a problem but it can also be in seizing an opportunity which arises. Explain what you have done and why.
 
Give a comprehensive explanations in your assignment that answers the next number of questions.
 
This year your hotel faces a special situation.
* Assess the situation that took place and the impact on ''all'' stakeholders.
* What actions did you take on hearing the news? Put in screenshots of your actions taken, give the right URL's!
* Explain which organizational concepts you used for solving this situation.
* Give the step by step actions you took and explain each step.
* Try to assess the total damage of the incident and it's solution in money (also think of staff costs). Be as specific as possible.
* How are the responsibilities in your hotel regarding this kind of problems: be very specific and concrete in this!
* What do you think of the solutions you have heard from other teams?
* How will you prevent this from ever happening again? Use theory like the [http://www.standards.org/standards/listing/haccp Hazard Analysis and Critical Control Points] to give a theoretical view but also operational on how to handle situations like this.
 
 
== Year04, part 4 combined with your [[3 minutes of fame|3 minutes]] and promotion == __NOEDITSECTION__
Let's have a look at the international situation. Check out the page [[:Category:Emerald forest finished teams]] and check out the pages ''All teams with logo's''from finished competitions. We would like you to find cultural differences which would influence the management of your hotel.
* Chose two team photos which you think are totally not suitable for a hotel management team and explain why!
* Chose two logo's which you think are totally not suitable for a hotel and explain why!
* Chose two hotel names which you think are totally not suitable for a hotel and explain why!
You can click on the user link underneath the photo's to go to the teampage of these teams.
 
<br>'''3 minutes<br>'''
You acted at the 3 minutes of fame. Answer the next questions as if it all where for real, so from a business perspective. You do not have a lot of times after the three minutes. Most of the following questions can be made upfront.
* what was the exact goals you had in mind with this presentation?
* what was the target group as an audience you aimed at?
* what will, concrete, be the planned follow-up after the 3 minutes
* how could you measure the result of the 3 minutes related to the goals in a concrete way?
* how does your performance match with the Trade Fair?
 
Write in a concrete and serious way as to show knowledge on the subject. Make sure you decide on who is going to do what tasks.


4.          Dashboard
You have run the hotel for a number of years and have seen the results. Christina Bergman asks you to evaluate the results on max two pages with figures only: do not reproduce the results tab, but make interesting observations, look for benchmarks, make ratio's, compare with the history, or make this relative: chose yourself whatever you think is interesting to show. This should be calculations with a small explanation on it's relevance and of course the complete calculations themselves. Try to make things look logical, so that's why we have called this a dashboard.
<br><hr>
<br><hr>
''→ GO! [[#top|Top of this page]]''
''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>
| Run your own hotel in this management simulation.</small></center>

Revision as of 16:41, 27 March 2014

→ Go! Category:Hotel info
→ Go! Game_06NL_home

General information on the assignment

The total of this assignment has 4 parts: each part linked to the years 1 to 4. Be sure to work on this assignment during the gameweek in the applicable years. If you postpone this till after the years it will be almost impossible to make.
Please hand this in as one printed out Word document: deadline Sunday the 16th March as the final of the game is taking place. Be sure it is ready entirely. This work will get evaluated and has 50% influence on your final mark. Be sure to write specific, in a business-style and give sources etc. Please write in English. For any questions on this you can consult your staff in Tallinn. An indication is to have 3 to 6 pages on each of the 4 parts, so all together 12 - 24 pages of real content. 1. Interesting numbers

2. Other ratio's Look for ratio's which can be taken from your hotel results over the years and check for developments in them.

  • fixed costs per room per day
  • fixed cost per occupied room per day
  • average margin on any occupied room per night as % of the average sales price of these rooms.
  • Calculate margin per room in the different seasons we differentiate in. First calculate the Integral and differential cost price.


3. Further Instructions and Recommendations Use suitable literature or websites to prepare and analyze the results, including managerial and financial accounting textbooks. Give all sources. Try to find benchmarks for a real hotel in the Netherlands like the Emerald Forest. Then reflect on :

  • sales prices of your hotel and match that with real figures in the market.
  • occupancy rates of your hotel and match that with real figures in the market.
  • the net profit of your hotel and match that with real figures in the market.

Write in a concrete and serious way as to show knowledge on the subject. Be sure to make calculations and explain them! Maybe make the calculations in Excel en copy past them into your file. Think of any recommendations you want to give to the hotel. What do you think they should improve in the future in comparison with other hotels.


4. Dashboard You have run the hotel for a number of years and have seen the results. Christina Bergman asks you to evaluate the results on max two pages with figures only: do not reproduce the results tab, but make interesting observations, look for benchmarks, make ratio's, compare with the history, or make this relative: chose yourself whatever you think is interesting to show. This should be calculations with a small explanation on it's relevance and of course the complete calculations themselves. Try to make things look logical, so that's why we have called this a dashboard.


→ GO! Top of this page

Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.
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