Difference between revisions of "32NL Assignment 2.0 on creativity"

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== Your plans with the Hotel part two==
Presenting your management team to Jill, Christina and your coaches. You will have to take a lot of important decisions in this preparation round. This will be the basic for all of the other assignments and decisions.


== Situation ==
== The Corona Era ==  
You just took over the management of the hotel. You already made a lot of decisions on a name, strategy, target groups etc.
In your entrepreneurship assignment 1.0, you have to take many decisions on the strategy of your hotel. Now, in this assignment 2.0, you are going to formulate a response to the outbreak of the Covid19 virus (from here: “Corona”), that has turned the world into a different place. What special measures does the hospitality world take? How will your hotel accommodate to the new situation?
In this part you are going to visualize a few of these things. Especially the logo, your management team picture and slogan.
 
== Situation ==
Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. Due to corona, people have to keep a 1.5 meter distance. This poses some managerial questions:
* How would you welcome people in general, as well as customers from other countries, other cultures?
* What type of security and safety can you offer?
* How would you communicate this?
* How does it affect your hospitality product?
* (How) can you turn this into a USP?


== Goal ==
== Goal ==
Visualize your strategy in a consistent way in a logo, team picture and slogan.
Define the Corona policy for your hotel, in line with your strategy and service level.  Describe the consequences for your operations and communication.


== Deliverable ==
== Task, deliverable ==
See your Team document, tab Preparations. Fill out the section Team picture, Logo and slogan.<br><br>
Check internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field. Based on your investigation, design a policy that best suits your hotel and create an instructional memo for all employees in the hotel, explaining the consequences of the policy.
* Overview of inspirational best practices outside your hotel
* A policy document with the main implications for your hotel
* An instruction memo, to prepare all employees.


<center>[[Image:team file2020_2.jpg|800px]]</center>
== Assessed elements ==
With mouse-overs in the cell in column B (black triangles) you will find more information.
* How well are ethics and international cultural differences taken into consideration?
* Think of an appropriate Team picture. Make the link to your strategy, so be sure he way you present your team matches the image and the strategy for seen for your hotel
* How well does the policy comply with the 1.5 meter social-distancing requirement?
* New hotel logo: this should reflect your strategy as well: does it tell what you are doing, your image? Is it recognizable? Explain why you chose this logo in a few lines. Be sure, again, to use marketing and communication concepts. And think of IP right (copy rights): you can't just 'steal' things.
* How well does the policy support the services?
* Think a a new slogan. Explain why you chose this slogan in a few lies. Be sure, again, to use marketing and communication concepts. And think of IP right (copy rights): you can't just 'steal' things.
* How well is the policy understood and executed by employees?
* To which degree does the policy facilitate, or perhaps even leverage your business model?


== Assessed elements ==
== Handing in ==
* Did you perform all outlined above? <br>
Hand in your material by uploading it in the right folder in the Capstone Course in LMS
* Are things well-argued?
* Be careful to write your own material: plagiarism check
* Is it creative, original
* Be in time!
* Is all in line with the strategy?


== Additional information ==
== Additional information ==
*[[Logo]]
* Check [https://www.youtube.com/watch?v=zLwbwfCPzj4 this video (Dutch)]
*[https://en.wikipedia.org/wiki/Corporate_identity House styl and identity]
* Check [https://str.com/data-insights-blog/coronavirus-hotel-industry-data-news Corona Hotel industry data news]
*[https://www.templatemonster.com/blog/best-free-logo-maker-services/ Free logo services]
* Check [https://www.hospitalitynet.org Hospitality net]


<br><hr>
<br><hr>

Latest revision as of 16:02, 3 May 2020

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The Corona Era

In your entrepreneurship assignment 1.0, you have to take many decisions on the strategy of your hotel. Now, in this assignment 2.0, you are going to formulate a response to the outbreak of the Covid19 virus (from here: “Corona”), that has turned the world into a different place. What special measures does the hospitality world take? How will your hotel accommodate to the new situation?

Situation

Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. Due to corona, people have to keep a 1.5 meter distance. This poses some managerial questions:

  • How would you welcome people in general, as well as customers from other countries, other cultures?
  • What type of security and safety can you offer?
  • How would you communicate this?
  • How does it affect your hospitality product?
  • (How) can you turn this into a USP?

Goal

Define the Corona policy for your hotel, in line with your strategy and service level. Describe the consequences for your operations and communication.

Task, deliverable

Check internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field. Based on your investigation, design a policy that best suits your hotel and create an instructional memo for all employees in the hotel, explaining the consequences of the policy.

  • Overview of inspirational best practices outside your hotel
  • A policy document with the main implications for your hotel
  • An instruction memo, to prepare all employees.

Assessed elements

  • How well are ethics and international cultural differences taken into consideration?
  • How well does the policy comply with the 1.5 meter social-distancing requirement?
  • How well does the policy support the services?
  • How well is the policy understood and executed by employees?
  • To which degree does the policy facilitate, or perhaps even leverage your business model?

Handing in

Hand in your material by uploading it in the right folder in the Capstone Course in LMS

  • Be careful to write your own material: plagiarism check
  • Be in time!

Additional information



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