Difference between revisions of "C Create a FB page"
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Emerald Forest Hotel offering an emerald hotel experience!
| Run your own hotel in this management simulation.
Vinkesteijn (talk | contribs) |
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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Create a | Create a Facebook page. Realise that Facebook is not just this one brand; Facebook consist of [https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Facebook a multitude of brands and company's]. The most famous ones for you are probably Facebook, Instagram, Whatsapp and Oculus. | ||
== Situation == | == Situation == | ||
There is a [[Social media EmeraldForestHotel|HotelFacebook business page]] for the | There is a [[Social media EmeraldForestHotel|HotelFacebook business page]] for the Emerald Forest Hotel. The hotel never had a determined plan in the us of any of their social media channels. The account was created by the former management, because all companies 'must' have a Facebook page. Thus, there is no [https://sproutsocial.com/insights/social-media-calendar/ content calendar] or real plan as you take over the hotel. You have created a new strategy for your hotel, so now take a special look at Facebook. | ||
== Goal == | == Goal == | ||
Create a Facebook page for your new hotel that contributes to the new image and strategy of the hotel. <br> | Create a Facebook page for your new hotel that contributes to the new image and strategy of the hotel. <br> | ||
The page and content must fit into the overall | The page and content must fit into the overall new concept: in terms of design, functionalities and content. The page must provide traffic to the website and should also act as a communication platform. Ultimately, of course, this must be converted into bookings. In addition, reviews on social media are an important point. | ||
== Task, deliverable == | == Task, deliverable == | ||
* Create a Facebook page for your hotel. Make sure the account is publicly visible and make it the page as realistic as possible. Beware to use material that is [[copy right]] free! | |||
Explain exactly which elements you like to have on | * Explain exactly which elements you like to have on your FB page and why. Think of the different target groups. | ||
What would be | * What would be the goals of your hotel's Facebook page? Be specific and give numbers and measurable elements. How would you measure these goals? | ||
How do you bring the page to the attention of your target groups? | * How do you bring the page to the attention of your target groups? | ||
Be sure the page has at least five posts, with a | * How do you ensure that the posts also appear on the timelines of the target groups? Be very specific about this. | ||
* Be sure the page has at least five posts, each with a specific goal. | |||
== Assessed elements == | == Assessed elements == | ||
* | * Is the page created and visible? | ||
* Does it reflect the strategy of the hotel? | * Does it reflect the strategy of the hotel? | ||
* Are all the goals clear, measurable and concrete? | * Are all the goals clear, measurable and concrete? | ||
* Are the five posts suitable? | * Are the five posts suitable and realistic? | ||
== Additional information == | == Additional information == | ||
Revision as of 21:02, 18 November 2020
→ Go! Category:Assignments
Assignments
Name of assignment
Create a Facebook page. Realise that Facebook is not just this one brand; Facebook consist of a multitude of brands and company's. The most famous ones for you are probably Facebook, Instagram, Whatsapp and Oculus.
Situation
There is a HotelFacebook business page for the Emerald Forest Hotel. The hotel never had a determined plan in the us of any of their social media channels. The account was created by the former management, because all companies 'must' have a Facebook page. Thus, there is no content calendar or real plan as you take over the hotel. You have created a new strategy for your hotel, so now take a special look at Facebook.
Goal
Create a Facebook page for your new hotel that contributes to the new image and strategy of the hotel.
The page and content must fit into the overall new concept: in terms of design, functionalities and content. The page must provide traffic to the website and should also act as a communication platform. Ultimately, of course, this must be converted into bookings. In addition, reviews on social media are an important point.
Task, deliverable
- Create a Facebook page for your hotel. Make sure the account is publicly visible and make it the page as realistic as possible. Beware to use material that is copy right free!
- Explain exactly which elements you like to have on your FB page and why. Think of the different target groups.
- What would be the goals of your hotel's Facebook page? Be specific and give numbers and measurable elements. How would you measure these goals?
- How do you bring the page to the attention of your target groups?
- How do you ensure that the posts also appear on the timelines of the target groups? Be very specific about this.
- Be sure the page has at least five posts, each with a specific goal.
Assessed elements
- Is the page created and visible?
- Does it reflect the strategy of the hotel?
- Are all the goals clear, measurable and concrete?
- Are the five posts suitable and realistic?
Additional information
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