Difference between revisions of "C Create a FB page"
| Line 4: | Line 4: | ||
== Situation == | == Situation == | ||
There is a [[Social media EmeraldForestHotel| | There is a [[Social media EmeraldForestHotel|Hotel Facebook business page]] for the Emerald Forest Hotel. The hotel never had a determined plan in the use of any social media channel. The account was just created by the former management, thinking that all companies just 'must' have a Facebook page. Thus, there is no [https://sproutsocial.com/insights/social-media-calendar/ content calendar] or plan with Facebook as you take over the hotel. You have developed a new strategy for your hotel, so now take a special look at the use of Facebook. | ||
== Goal == | == Goal == | ||
Revision as of 21:05, 18 November 2020
→ Go! Category:Assignments
Assignments
Name of assignment
Create a Facebook page. Realise that Facebook is not just this one brand; Facebook consist of a multitude of brands and companies. The most famous ones are probably Facebook, Instagram, Whatsapp and Oculus.
Situation
There is a Hotel Facebook business page for the Emerald Forest Hotel. The hotel never had a determined plan in the use of any social media channel. The account was just created by the former management, thinking that all companies just 'must' have a Facebook page. Thus, there is no content calendar or plan with Facebook as you take over the hotel. You have developed a new strategy for your hotel, so now take a special look at the use of Facebook.
Goal
Create a Facebook page for your new hotel that contributes to the new image and strategy of the hotel.
The page and content must fit into the overall new concept: in terms of design, functionalities and content. The page must provide traffic to the website and should also act as a communication platform. Ultimately, of course, this must be converted into bookings. In addition, reviews on social media are an important point.
Task, deliverable
- Create a Facebook page for your hotel. Make sure the account is publicly visible and make it the page as realistic as possible. Beware to use material that is copy right free!
- Explain exactly which elements you like to have on your FB page and why. Think of the different target groups.
- What would be the goals of your hotel's Facebook page? Be specific and give numbers and measurable elements. How would you measure these goals?
- How do you bring the page to the attention of your target groups?
- How do you ensure that the posts also appear on the timelines of the target groups? Be very specific about this.
- Be sure the page has at least five posts, each with a specific goal.
Assessed elements
- Is the page created and visible?
- Does it reflect the strategy of the hotel?
- Are all the goals clear, measurable and concrete?
- Are the five posts suitable and realistic?
Additional information
→ GO! Top of this page
