C Plan on social media

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Assignments

Name of assignment

Plan on social media. We are now not so much looking at using social media ourselves, at accounts and posts, but at other possibilities of social media (data).

Situation

Social media plays a crucial role in our lives. In tourism and hospitality, the impact is huge. Social media has been a bit neglected by the Bergman's so far. The original hotel does have an account. And Christina and Jill and others staff members, are active on their 'private' accounts. But there seems to be no coherence or logic. Apart from accounts and posts directly linked to your hotel, social media can be involved in many other business processes.

Goal

Jill Jandal wants to have a plan in using social media, with concrete choices. So, not the accounts owned by the hotel itself, and not just advertising on the platforms.
In the end this should contribute to better marketing-communication and, it should also bring some kind of measurable result. What she is interested in, is a concrete overview of the possibilities of using social media outside her own accounts.

Task, deliverable

Make an overview of concrete possibilities you see in social media (data) which are publically available.
Be sure the possibilities are concrete, measurable, and apply them to your hotel. Examples (so this is not the specific list she is looking for) could be:

• 'eavesdropping' on themes, wishes, clients, competitors
• social media monitoring
• following reviews
• focus on content brought by (micro) influencers
• using Facebook pixel e.g.
• etc.

What would all of this contribute to your hotel, when deployed?

Assessed elements

• Are the plans creative and do they make sense?
• Are the 'contributions' clear and measurable?
• Are the suggestions legally allowed?
• Is the link to the strategy clear?
• Are all of the sources accounted for?

Additional information

• Social media
• Social media now in use by Emerald Forest Hotel
• GDPR
• Blog on social media monitopring
• Free social media monitoring tools
• FB pixel

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