Difference between revisions of "C Promotional video"
Jump to navigation
Jump to search
Emerald Forest Hotel offering an emerald hotel experience!
| Run your own hotel in this management simulation.
Vinkesteijn (talk | contribs) |
|||
| Line 1: | Line 1: | ||
{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Create a promotional video. | |||
== Situation == | == Situation == | ||
The Emerald Forest Hotel doesn't have a | The Emerald Forest Hotel doesn't have a promotional video for its customers. The website is somewhat outdated does not contain any video and - until now - mainly photo's have been used. The same goes for social media use: only pictures but no videos. | ||
The same goes | |||
== Goal == | == Goal == | ||
A promotional video | A promotional video can convince potential customers to book the hotel in it's new setting. Next to this, it should inform potential customers about the new strategy and on what the hotel offers. The video should be usable on the website, on YouTube and other media channels. | ||
== Task, deliverable == | == Task, deliverable == | ||
Make a video to promote your hotel: | Make a video to promote your hotel: | ||
* The video should be posted on YouTube, | * The video should be posted on YouTube, visible to all and with a proper name, tags and description; | ||
* It should be no longer than 60 seconds | * It should be no longer than 60 seconds; | ||
* The content should make clear why your hotel is a good choice | * The content should make clear why your hotel is a good choice; stay in line with your strategy and new image; | ||
* The video can be | * The video can be targeted only at the [[business market]] or the [[leisure market]]; | ||
* Beware of [[IP]] (music, images etc.) | * Beware of copyrights: [[IP]] (music, images etc.); | ||
* | * It should contain a call-to-action | ||
This assignment is not about the "best editing" of the video, although you should try to make it acceptable. You can use software of your choice. Carefully read the possibilities and conditions of the chosen software to prevent that, for instance, the software doesn't complete the whole job; e.g. doesn't render after the production, or just processes the first 30 seconds. <br> | |||
or just processes the first 30 seconds | In (most) video software the file created with the software only is small in size and refers to separate files (which you cannot just drag to another folder). It only 'creates' a video after '[https://www.promax.com/blog/video-rendering-advanced-video-production#:~:text=Video%20rendering%20refers%20to%20the,the%20final%20picture%20or%20footage. 'rendering'], which actually creates the video (e.g. MP4, with a large size in MB's). | ||
== Assessed elements == | == Assessed elements == | ||
* Is the video posted in the right way? | * Is the promotional video posted in the right way? | ||
* Does the video reflect the strategy in a proper way? | * Does the promotional video reflect the strategy in a proper way? | ||
* From perspective of a (potential) customer: is the video interesting | * From perspective of a (potential) customer: is the promotional video interesting? | ||
* Is the call-to-action realistic and | * Is the call-to-action realistic and feasible? | ||
* All all the sources accounted for? | * All all the sources accounted for? | ||
| Line 33: | Line 31: | ||
* [https://medium.com/swlh/how-to-create-a-promotional-video-707fa7a63019 Tips on creating a promotional video] | * [https://medium.com/swlh/how-to-create-a-promotional-video-707fa7a63019 Tips on creating a promotional video] | ||
* [https://influencermarketinghub.com/promo-video-makers/ Promo video makers] | * [https://influencermarketinghub.com/promo-video-makers/ Promo video makers] | ||
* Example video | * Example video {{#widget:YouTube|id=e4JtMd-kh7s|width=350|height=250}} | ||
<br><hr> | <br><hr> | ||
Revision as of 08:50, 22 November 2020
→ Go! Category:Assignments
Assignments
Name of assignment
Create a promotional video.
Situation
The Emerald Forest Hotel doesn't have a promotional video for its customers. The website is somewhat outdated does not contain any video and - until now - mainly photo's have been used. The same goes for social media use: only pictures but no videos.
Goal
A promotional video can convince potential customers to book the hotel in it's new setting. Next to this, it should inform potential customers about the new strategy and on what the hotel offers. The video should be usable on the website, on YouTube and other media channels.
Task, deliverable
Make a video to promote your hotel:
- The video should be posted on YouTube, visible to all and with a proper name, tags and description;
- It should be no longer than 60 seconds;
- The content should make clear why your hotel is a good choice; stay in line with your strategy and new image;
- The video can be targeted only at the business market or the leisure market;
- Beware of copyrights: IP (music, images etc.);
- It should contain a call-to-action
This assignment is not about the "best editing" of the video, although you should try to make it acceptable. You can use software of your choice. Carefully read the possibilities and conditions of the chosen software to prevent that, for instance, the software doesn't complete the whole job; e.g. doesn't render after the production, or just processes the first 30 seconds.
In (most) video software the file created with the software only is small in size and refers to separate files (which you cannot just drag to another folder). It only 'creates' a video after ''rendering', which actually creates the video (e.g. MP4, with a large size in MB's).
Assessed elements
- Is the promotional video posted in the right way?
- Does the promotional video reflect the strategy in a proper way?
- From perspective of a (potential) customer: is the promotional video interesting?
- Is the call-to-action realistic and feasible?
- All all the sources accounted for?
Additional information
- IP
- Tips on creating a promotional video
- Promo video makers
- Example video
→ GO! Top of this page
