C Promotional video
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Assignments
Name of assignment
Promotional video
Situation
The Emerald Forest Hotel doesn't have a real promotional video for it's customers. The website is a bit old fashioned, and until now, mainly photo's have been used.
Goal
A promotional video should convince potential customers to book the hotel, in it's new setting. Next to his, it should inform viewers on the new strategy, on what the hotel offers. It should be usable on the website, on YouTube and maybe on Trade fairs e.g.
Task, deliverable
Make a video to promote your hotel:
- the video should be posted on YouTUbe, accessible to all and with a proper name tags and description
- the video should be no longer than 60 seconds
- the content should make clear why your hotel is a good choice and inline with your strategy and new image
- the video can be aiming just at the business market or leisure market
- beware of IP (music, images etc.)
- there should be a call-to-action
Assessed elements
- Is the video posted in the right way?
- Does the video reflect the strategy in a proper way?
- From perspective of a (potential) customer: is the video interesting
- Is the call-to-action realistic and doable?
- All all the sources accounted for?
Additional information
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