Difference between revisions of "C Re-Opening campaign"
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Emerald Forest Hotel offering an emerald hotel experience!
| Run your own hotel in this management simulation.
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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Re-Opening campaign. | |||
== Situation == | == Situation == | ||
| Line 7: | Line 7: | ||
== Goal == | == Goal == | ||
Make a campaign communicating the news situation to the all stake holders. | Make a campaign communicating the news situation to the all of the stake holders. The campaign should inform them, motivate them, give all of them a good feeling. | ||
It also,very shortly, inform them on the most relevant changes for them. | |||
== Task, deliverable == | == Task, deliverable == | ||
Make a plan. <br> | |||
First make an inventory of the most important stakeholders. <br> | * First make an inventory of the most important [[stakeholder|stakeholders]]. <br> | ||
Define exactly what you are going to communicate to them and why. <br> | * Define exactly what you are going to communicate to them and why. <br> | ||
Which media will you be using for this, and in which ways? <br> | * Which media will you be using for this, and in which ways? <br> | ||
Make an overview of the costs: check the internet for realistic costs for a campaign like this.<br> | * Make an overview of the costs: check the internet for realistic costs for a campaign like this.<br> | ||
Make a calendar, what to post when, at what time etc. <br> | Make a calendar (timeline), what to post when, at what time etc. <br> | ||
And make the campaign 'ready' as far as possible. | And make the campaign 'ready' as far as possible. | ||
| Line 22: | Line 23: | ||
* Are there enough real sources and prices? | * Are there enough real sources and prices? | ||
* Does the campaign match the strategy? | * Does the campaign match the strategy? | ||
* Are all the stakeholder addressed to? | |||
* Are all of the sources accounted for? | |||
== Additional information == | == Additional information == | ||
*[[stakeholder]] | * [[stakeholder]] | ||
*[[social media]] | * [[social media]] | ||
* [https://revenue-hub.com/three-clever-campaigns-strong-hotel-re-opening/ Blo on hotel re-opening] | |||
* [https://www.alignable.com/forum/what-is-the-best-way-to-promote-a-re-grand-opening Questiosn on re-opening] | |||
<br><hr> | <br><hr> | ||
Revision as of 14:50, 20 November 2020
→ Go! Category:Assignments
Assignments
Name of assignment
Re-Opening campaign.
Situation
You have a new names, a new strategy new prices and more. Now you have to communicate this to all the stake holders.
Goal
Make a campaign communicating the news situation to the all of the stake holders. The campaign should inform them, motivate them, give all of them a good feeling. It also,very shortly, inform them on the most relevant changes for them.
Task, deliverable
Make a plan.
- First make an inventory of the most important stakeholders.
- Define exactly what you are going to communicate to them and why.
- Which media will you be using for this, and in which ways?
- Make an overview of the costs: check the internet for realistic costs for a campaign like this.
Make a calendar (timeline), what to post when, at what time etc.
And make the campaign 'ready' as far as possible.
Assessed elements
- Are all elements done?
- Are there enough real sources and prices?
- Does the campaign match the strategy?
- Are all the stakeholder addressed to?
- Are all of the sources accounted for?
Additional information
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