Stakeholder

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What are stakeholders?

Stakeholders are all groups which have some kind of interest in your company. The most famous one, of course, will be your target groups. Most companies have a logical distinction between internal and external stakeholders. The basic element is that stakeholders can affect or be affected by the organisation's actions, objectives and policies. Have a look at Wikipedia on this.
But stakeholders can be considered in a broad sense as all kinds of different groups with all kinds of different stakes, like:

• your staff
• the family and relatives of your staff
• the owners of the hotel or the shareholders
• your suppliers, your bank
• the city, local politics
• your neighbours
• customers, even prospects-suspects maybe
• maybe even your competitors, trade associations etc.

There is a difference between internal- and external stakeholders.

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