C Re-Opening campaign

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Assignments

Name of assignment

Re-Opening campaign.

Situation

You have a new names, a new strategy new prices and more. Now you have to communicate this to all the stake holders.

Goal

Make a campaign communicating the news situation to the all of the stake holders. The campaign should inform them, motivate them, give all of them a good feeling. It also,very shortly, inform them on the most relevant changes for them.

Task, deliverable

Make a plan.

  • First make an inventory of the most important stakeholders.
  • Define exactly what you are going to communicate to them and why.
  • Which media will you be using for this, and in which ways?
  • Make an overview of the costs: check the internet for realistic costs for a campaign like this.

Make a calendar (timeline), what to post when, at what time etc.
And make the campaign 'ready' as far as possible.

Assessed elements

  • Are all elements done?
  • Are there enough real sources and prices?
  • Does the campaign match the strategy?
  • Are all the stakeholder addressed to?
  • Are all of the sources accounted for?

Additional information



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