C Re-Opening campaign

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Assignments

Name of assignment

Create a re-opening campaign.

Situation

The hotel now has a new name, a new strategy, new prices and more. Now, you have to communicate this information clearly and convincingly to all stakeholders.

Goal

Create a re-opening campaign that communicates the new concept of the hotel to all stakeholders. The campaign should inform them, motivate them, give them a good feeling. It should also inform them, in a concise way, about the most relevant changes of the hotel.

Task, deliverable

Develop a re-opening campaign with different components:

  • Make an overview of the most important stakeholders.
  • Define exactly what you are going to communicate to the stakeholders and why.
  • Which media will you use and in which ways?
  • Make an overview of the costs: check the internet for realistic costs for a campaign like this.
  • Make a calendar (a timeline): what to post when, at what time.

Assessed elements

  • Are all components of a re-opening campaign included?
  • Are sufficient real sources and prices used?
  • Does the campaign match the strategy?
  • Are all stakeholder addressed?
  • Are all of the sources accounted for?

Additional information



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