Difference between revisions of "Demand"

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== Supply ==
== Supply ==
The starting situation in your [[city]] let's presume there are 10 hotels offering each 100 [[rooms]] during 364 days (the rounded up number of days) in a year. <br>
At the starting situation in the [[city]] there are 10 hotels offering each 100 [[rooms]] during 364 days (the rounded up number of days) in a year. <br>
So the total supply in the total number of possible nights to book offered in the market which is 10 hotel x 100 rooms x 364 days in a year = 364,000 available room nights per year. <br>
So the total supply in the total number of possible nights to book offered in the market which is 10 hotel x 100 rooms x 364 days in a year = 364,000 available room nights per year in the city. <br>
The supply side will not change during the game: all hotels will keep on offering their 100 rooms during the 364 days. The numbers of weekdays and weekend days, obviously, will not change either.
The supply side is not likely to change dramatically over the years to come: the hotels will keep on offering their 100 rooms during the 364 days. The numbers of weekdays and weekend days, presumably, will not change a lot either.


== Demand ==
== Demand ==
The total demand is the total number of rooms nights asked for in the market. The occupancy rate of all ten identical hotels on taking over the Emerald Forest is 50%. So the total of the market asks for 50% of 364,000 available nights so 182,000 in total.  
The total demand is the total number of rooms nights asked for in the market. The occupancy rate of all ten hotels on taking over the Emerald Forest is around 50%. So the total of the market 'demands' for 50% of 364,000 available nights so 182,000 in total.  


Due to the fact that there is an [[oversupply]] in the market, there is an overcapacity. All the hotels active in your city together offer more room capacity then there is [[demand]] in a year.
Due to the fact that there is an [[oversupply]] in the market, there is an overcapacity. All the hotels active in the  city together, offer more room capacity then there is [[demand]] in a year.


== Changes on the demand site ==
== Changes on the demand site ==
The demand side will not be stable over the year: the market research company [[Top Research]] will give you some predictions on this. So the total demand will differentiate between the cities and even within due to activities of the teams.  
Market research companies, like [[Top Research]], do research on developments in hospitality market. The extended report, which often are accurate, can be bought. Th total demand in any market will will also differentiate due to activities of the hotels in that specific market. <br>
 
More information available at many sources, sometimes for fee, like
* [https://www.hospitalitynet.org/performance/4094821.html Performance of US hotel industry]
* [https://businessblog.trivago.com/hospitality-trends-2020/ Trivago, one of the aggregators, predictions]
* [https://sha.cornell.edu/faculty-research/centers-institutes/chr/research-publications/ Research center Cornell]
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''→ GO! [[#top|Top of this page]]''
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<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>
| Run your own hotel in this management simulation.</small></center>

Revision as of 11:12, 2 January 2020

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Two parts of the market

In any commercial market, we recognize

  • the supply side and
  • the demand side.

We do have some more information on the rooms: for the other sources of income like banqueting and food and beverages we do not have this kind of information. But using some logic's you can try to do some estimates on the market situation there: like the demand in the market for banqueting and and demand in the market for food and beverages.

Supply

At the starting situation in the city there are 10 hotels offering each 100 rooms during 364 days (the rounded up number of days) in a year.
So the total supply in the total number of possible nights to book offered in the market which is 10 hotel x 100 rooms x 364 days in a year = 364,000 available room nights per year in the city.
The supply side is not likely to change dramatically over the years to come: the hotels will keep on offering their 100 rooms during the 364 days. The numbers of weekdays and weekend days, presumably, will not change a lot either.

Demand

The total demand is the total number of rooms nights asked for in the market. The occupancy rate of all ten hotels on taking over the Emerald Forest is around 50%. So the total of the market 'demands' for 50% of 364,000 available nights so 182,000 in total.

Due to the fact that there is an oversupply in the market, there is an overcapacity. All the hotels active in the city together, offer more room capacity then there is demand in a year.

Changes on the demand site

Market research companies, like Top Research, do research on developments in hospitality market. The extended report, which often are accurate, can be bought. Th total demand in any market will will also differentiate due to activities of the hotels in that specific market.
More information available at many sources, sometimes for fee, like



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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.