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Welcome to the Emerald Forest Hotel!
This is the homepage of your simulation in Karlsruhe called 19DE, February 2017. English is meant as a way of communication so the texts might not always totally correct. But do you see real big mistakes on this platform? Please tell us. All of the content of the simulation is in English. English is used for all of your communication: on websites, social media (Instagram, Twitter, your own page), events, campaigns we strongly encourage this.
Run the Emerald Forest Hotel
You all take over the Emerald Forest Hotel as a management team. You have to run your hotel, trying to do better then has been done in the past. Last years decisions and results are available, the so called prologue, as a point of reference. The hotels are located in your own country in two fictitious cities called Amstelburg and Budano. Your city consists of 8 hotels. Your direct or main competitors are the teams/hotels in your city. This platform is where you can find documentation on many elements linked to your hotel, so use it for instance the many info pages. The platform is read only to all teams. All direct communication during the simulation will be done via the Facebook group 19DE: so join as soon as possible! But your will also find the hotel and it's owner on many other (social) platforms. It's an important task to get a grip on all this information and communication.
You manage the hotel by:
- making decisions on prices, decisions on expenses;
- explaining why and how you do things;
- running your communications, your website and social media in a proper way;
- live-actions during the game.
All of this is evaluated each playing year by the coaches, in assessing your creativity and entrepreneurship. These two elements, combined with your decisions, the activities of your competitors and some other elements like the demand in the market, are used to calculate the results of your hotel. You will recognise this in the occupation rate of your hotel, the profit, lots of ratio's, and a complete operating review.
To get grip on things we split up your managing the hotel in a number of tasks, which you will do in the (four) 'years' you manage the hotel.
This platform contains all the information about the hotel and other game elements: you can navigate to the information needed. All blue links are clickable and will bring you to another page inside of this platform. For instance clicking on Photos and videos will jump to this page with photos and videos of the hotel. All blue links with a small arrow will open a new tab in your browser with an internet site outside of this platform: for instance hospitality trends 2016 or more hotel trends in 2016 or download the AF&CO Trendreport 2016 (will take a minute).
Use real sources in all your decisions, like:
- hospitality report Deloitte 2015 or an interesting page as well: real statistics of hotels in Europe.
- Very interesting site with loads of information on hospitality and hotels: HTrends
- Local information, as your hotel is located in the country you are in.
- An indication for costs on inventory etc. on this page estimating hotel costs. Do not focus to much on details: it does give you some indication on what costs might be. Try to be realistic, but as in reality 'how much does it cost' depend on so many things and is not easy to answer. And don't be penny-wise and pound foolish! And in all decisions skip all decimals for sure.
The navigation on top will always stay active. The search box top right-hand corner works very well if you look for any information. Just type in the most logical word. Rather use Search then Go for better results, just try. Look for specific words and there might be an information page on this. Or try from the top menu selection Information and then info pages. By now there is 3,946 pages in this platform, so if you're new, follow the steps and tasks explained below, preventing you from getting lost!
Your tasks
So what to do first? Do the tasks underneath step by step.
In time the simulation is divided in three parts:
- tasks to be done before and in week 6;
- tasks to be done during week 6;
- and tasks after the final.
Tasks to be done before week 6
- Task 1: Classes
Visit the kick-off with your coach and the other hotels in your city. This is essential and compulsory.
You will receive team information regarding the game:
- the teammembers with whom you will be the management of the hotel. The sooner you meet, the better.
- the teamnumber of your hotel. This will look like 19DE-A01:
- so your competition is the 19th competition in Karlsruhe, Germnay so DE. Your team number for instance A01
- so your hotel is located in a city starting with letter A, which is the fictitious city of Amstelburg, B stands for Budano.
- your hotel is hotel number 01 (out of eight hotels in your city, which are your competitors).
- you'll get a link. With this link you go to your hotels' so called Team file. This is the place where you present the new plans of your hotel. This link will look like ''https://goo.gl/L4cABC'' and is case sensitive.
This is the only link you will get: keep it private and secret! Inside this Team file, which you will be able to access via this link, you can also open your private financial information in a Team Finances spreadsheet.
The example shows what that paper you will get with this link, will look like:
With this information you get from your university which tells you your team members, you can start meeting with your team, dividing the tasks, checking out this platform etc. Make sure you have your team well organised and the tasks well divided.
- Task 2: Meet with your team members
Plan meetings with your team to make preparations and plans for who is going to do what. The teams are made randomly, so this is important. Managing a hotel is having your team and hotel well organised. So try to work together on a professional basis, but do keep everybody to his/her tasks. If a persons doesn't show up or doesn't perform as required act immediately!
- Task 3: Study E-manual
Study this 19DE E-manual: here you will find what you need to read before taking any action.
If you look for information on any subject you can search with the search box top-right-hand corner: click the GO-button for a special page on the searched-for item, or use the Search button which will show all pages where the search item is mentioned. No answer found? Use the group or ask your coaches.
- Task 4: Join the Facebook group
Go to Facebook group 19DE and request to join the group. You can join with more members, or even with a (personal) hotel page in (though officially not allowed).
- Task 5: First actions
Now have a look at your Team file which is in Google Docs, via the secret link you received.
All team members can login using this link: multiple users at the same time with the same link is no problem.
- Task 6: Thinking strategic choices over
After reading, discuss your strategic plans with regard to the hotel and come to a conclusion. Have a look at the demo Team File example. Then start filling out your own Team file. Also check your Team finances sheet using the hyperlink on the first page in your Team File and fill out your chosen hotelname in the Team finances sheet (cel B1)! You will have supporting courses in this week: but this part is mainly something you do on your own.
During week 6, the game days
On the page 19DE Tasks and decisions you can find all tasks which are to be done during the game week, day by day.
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