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Welcome to the Emerald Forest Hotel!

This is the homepage of your simulation in Breda called 21NL, May-June 2017. English is meant as a way of communication so the texts might not always totally correct. But do you see real big mistakes on this platform? Please tell us. All of the content of the simulation is in English. English is used for all of your communication: on websites, social media (Instagram, Twitter, your own page), events, campaigns we strongly encourage this.

Run the Emerald Forest Hotel

You all take over the Emerald Forest Hotel as a management team. You have to run your hotel, trying to do better then has been done in the past. Last years decisions and results are available, the so called prologue, as a point of reference. The hotels are located in your own country in ten fictitious cities starting with the letter A to K. Each city consists of approx. ten hotels: it might be a few less or more. Each city has it's own coach. Your direct or main competitors are the other hotels in your city. This platform is where you can find documentation on many elements linked to your running the hotel, so use for instance the many info pages. The platform is read only to all management teams. All direct communication during the simulation will be done via the Facebook group 21NL: so join as soon as possible! Apart from that we will try to set-up a WhatsApp group with all CEO's of the hotels. But your will also find the hotel and it's owner on many other (social) platforms. It's an important task to get a grip on all this information and communication: at the same time, this is one of the challenges.

How to manage the hotel

You manage our hotel primarily by:

• making decisions on prices and on expenses;
• explaining why and how you do things;
• running your communications, your website and social media in a proper way;
• live-actions during the game;
  
  
• taking into account the competitions, real live and other things happening during the competition.

All of this is evaluated each playing year by the coaches, in assessing your creativity and entrepreneurship. These two elements, combined with your decisions, the activities of your competitors and some other elements like the demand in the market, are used to calculate the results of your hotel. You will recognize this in the occupation rate of your hotel, the profit, lots of ratio's, and the complete operating review. You will aslo get some (limited) feedback from your coach.

To get grip on things we split up your managing the hotel in a number of tasks, which you will do in the (four) 'years' you manage the hotel. There is also a number of related elements to this competition:

• you will also work on a specific financial assignment
• as there is some issues as the hotel is not environmentally friendly enough. According to the standards of the hotel associations HSMAIand IHRA the Emerald Forest as-it-is, does not meet the required standards on sustainability. So you will also work on that is a separate advice report to be made.

Too much information

This platform contains all the information about the hotel and other elements you need to compete: you can navigate to the information needed. There just is too much, just like in real life. So only look for information needed. All blue links are clickable and will bring you to another page inside of this platform. For instance clicking on Photos and videos will jump to this page with photos and videos of the hotel. All blue links with a small arrow will open a new tab in your browser with an internet site outside of this platform: for instance hospitality trends 2017 or more hotel trends in 2016 or download the AF&CO Trendreport 2016 (will take a minute).

Use real sources and benchmarks in all of your decisions, like:

• hospitality report Deloitte 2015 or an interesting page as well: real statistics of hotels in Europe.
• Very interesting site with loads of information on hospitality and hotels: HTrends
• Some intersting reprots, but more in depth Hotel industry reports 2017
• Local information, as your hotel is located in the country you are in.
• An indication for costs on inventory etc. is the file estimating hotel costs. Do not focus to much on details: it does give you some indication on what costs might be. Try to be realistic, but as in reality 'how much does it cost' depend on so many things and is not easy to answer. And don't be penny-wise and pound foolish! And in all decisions skip all decimals for sure.
  
  

The navigation on top will always stay active. The search box top right-hand corner works very well if you look for any information. Just type in the most logical word. Just try: you can look for pages exactly with the name of the element your search for or for pages where this word is used. Look for specific words and there might be an information page on this. Or try from the top menu selection Information and pick your choice,for instance info pages. By now there is 3,962 pages in this platform, so if you're new, follow the steps and tasks explained below, preventing you from getting lost!

The coaches

Each city will be guided by it's own coach, as much as possible.

Coach and cities
City	Coach	Code	e-Mail	Course	Room
Amstelburg	Joppe Curvers	CUR	Curvers.j@nhtv.nl	ITM	?
Budano	Jalal Atai	ATA	Atai.j@nhtv.nl	ITM	N2.322
Copenstadt	Ben Veenstra	VEE	Veenstra.b@nhtv.nl	ITM	?
Dreskovki	Wytze Veltman	VEL	Veltman.w@nhtv.nl	ITM	N2.401
Efemada	Yvette Stok	STY	Stok.y@nhtv.nl	ITM	H0.005
Geopodo	Joop Lengkeek	LEN	Lengkeek.j@nhtv.nl	MT	H0.012
Hadique	Remco Wachelder	WAC	Wachelder.r@nhtv.nl	MT	H0.012
Jinanang	Rob Bongaerts	BOG	Bongaerts.r@nhtv.nl	MT	N2.415
Kingsglade	Yvonne van Luxemburg	LXB	Luxemburg.a@nhtv.nl	MT	N1.003
La Palz	Jeroen Klijs	KLY	klijs.j@nhtv.nl	MT	N2.202

Your tasks

So what to do first? Do the tasks underneath step by step.
In time the simulation is divided in three parts:

• tasks to be done before the years start;
• tasks to be done during the four years you run the hotel;
• and tasks after the four years and the final of the competition.

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Tasks to be done before the years start

• Task 1: Classes

Visit the central kick-off with all the other hotels in your city: you will get instructions form Christina Bergman who owns the hotel now and from a specialist on hotel-industry as well as from your coaches.
After this you will meet with your city coach and hotel you compete with. This is all essential and compulsory.

You will receive team information regarding the competition:

• the teammembers with whom you will be the management of the hotel. The sooner you meet, the better
• the teamnumber of your hotel. This will look like 21NL-A01
• so your competition is the 21th competition in the Breda, the Netherlands so NL. Your team number for instance A01
• so your hotel is located in a city starting with letter A, which is the fictitious city of Amstelburg, B stands for Budano etc.
• your hotel is hotel number 01 (out of approx. ten hotels in your city, which are your competitors)
• you'll get a secret link. With this link you go to your hotels' so called Team file: the most important file. This is the document in which you present the new plans of your hotel. This link will look like ''https://goo.gl/L4cABC'' and is case sensitive.
  

This is the only link you will get: keep it private and secret! Inside this Team file you can also open your private financial information: the so called Team Finances spreadsheet (also for your eyes only).

The example shows what that paper you will get with this link, will look like:

With this information you get from your university which tells you your team members, you can start meeting with your team, dividing the tasks, checking out this platform etc. Make sure you have your team well organised and the tasks well divided.

• Task 2: Meet with your team members
  

Plan meetings with your team to make preparations and plans for who is going to do what. The teams are made randomly, so this is important. Managing a hotel is having your team and hotel well organised. So try to work together on a professional basis, but do keep everybody to his/her tasks. If a persons doesn't show up or doesn't perform as required act immediately!

• Task 3: Study E-manual
  

Study this 21NL E-manual: here you will find what you need to read before taking any action.
If you look for information on any subject you can search with the search box top-right-hand corner: click the GO-button for a special page on the searched-for item, or use the Search button which will show all pages where the search item is mentioned. No answer found? Use the FB group or ask your coaches.

• Task 4: Join the Facebook group
  

Go to Facebook group 21NL and request to join the group. You can join with more members, or even with a (personal) hotel page in (though officially not allowed).

• Task 5: First actions
  

Now have a look at your Team file which is in Google Docs, via the secret link you received.
All team members can login using this link: multiple users at the same time with the same link is no problem. Also check all the links on the first page, especially to your Team finances. The missing links you will have to create.

• Task 6: Work on strategic choices part in your Team File
  

After reading, discuss your strategic plans with regard to the hotel and come to a conclusion. Have a look at the demo Team file example, not perfect, every competition is a bit different. Then start filling out your own Team file. Start off with making a contract with your teammembers: fill this out in the first section of your Team File.
You will have supporting courses: but this part is mainly something you do on your own.

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During the years

On the page 21NL Tasks and decisions you can find all tasks which are to be done during the game week, day by day.

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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.

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