Stakeholder

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What are stakeholders?

Stakeholders are all groups which have some kind of interest in your company. The most famous one of course, will be your target groups. But stakeholders are all kind of different groups with all kind of different stakes, like:

• your staff
• the family and relatives of your staff
• the owners of the hotel or the shareholders
• your suppliers
• the city, local politics
• your neighbors
• maybe even your competitors, branch organisation etc.

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