Website
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Importance of websites
You have seen the website the hotel has right now: current website Emerald Forest Hotel. The family Bergman never paid that much attention to any digital tool. So the website is very weak and doesn't live up to the expectations of customers. Another thing is, because of the old-fashioned way the website is build and the lack of updating, the indexing by search engines is bad. This means, being found by potential customers via search engines is getting harder.
Potential partners in distribution will scrape the website for content, prices etc. especially verticals like
The current website of the hotel is just not suitable for scraping or anything else. A new one, in combination with a well-organized system of distribution, is badly needed.
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