36BE Creativity assignment year 2
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Business Assignment
Social Media
Social media plays a crucial role in our lives. In tourism and hospitality, the impact is huge. Social media has been a bit neglected by the Bergman's so far. The original hotel does have an account. And Christina and Jill and others staff members, are active on their 'private' accounts. But there seems to be no coherence or logic.
Situation
Check what Emerald Forest Hotel has done so far. You do not have to copy that or upgrade that: you have a new strategy, so be sure the way you plan to use social media matches your strategy. Social media are used for
- communication with your clients
- 'eavesdropping' on your clients
- checking the competitors
- marketing
- research
- reviews as a separate thing
- adding thing to the hospitality products
- ... etc.
Goal
Have a better plan in using social media, with concrete choices. In the end this should contribute to better marketing-Communication and, in the end, it should also bring some kind of measurable result.
Task, deliverable
- Make a Facebook business (!) page
- And a second account on a social media plaform which fits your strategy
Check once again what you filled out as strategy, target groups and (measurable goals): be sure the accounts and their content match these plans.
- Do at least five posts on both accounts, which make sense: so think them well over
- Be creative in the type of posts, the target audiences and content you upload (beware of IP!)
- Try to get a decent number of followers or reads, or views or comments on these posts
- Be sure the accounts are public
- Make a file on your choices, goals and explanations: a mini social media plan (2 A4). Upload it somewhere in the cloud.
Assessed elements
- Are the posts done, creative and do they make sense?
- Is the explanation clear and measurable?
- Is the link to the strategy clear?
- Is all of the usage of the social media creative?
Handing in
Upload your work anywhere in the cloud (Dropbox e.g.: do not e-mail):
- Be sure the file is public
- Be sure anyone with a link can access it without any login (!)
- Copy the link (only the link, not the document or content) to your Hotels Team File and put it in the row 47: additional information for your coach
Furthermore, all other relevant information for your coach is welcome in this cell as well!
Additional information
- Social media
- Website
- Social media now in use by Emerald Forest Hotel
- IP
- Hotels and social media trends
- Social Media Trends 2020
- Hotel and marketing trends
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