37BE Creativity assignment year 4
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Doing a Pitch
You have shown that you can manage a hotel. This news has come to the attention of the EMEA Area President of a renowned international hotel chain. They are looking for a team that can take over the management of a five-star hotel in a major capital city. The task is ambitious, challenging and very rewarding. You are invited to pitch your team. Now!
Situation
So far, your efforts have been aimed at promoting, managing and developing your hotel. Now, you are now challenged to pitch and give a transparent and convincing picture of the power of your team. What successes can your team claim? You have probably also made some mistakes along the way; as success usually comes at a price. You might have also learned new insights during the process. You got to know your team members, showing their qualities maybe at times you least expect it. You also got to know yourself a bit better. All in all, your team has gained experience thanks to all efforts, interactions, decisions and creations, while running the hotel. Make sure that your pitch does paint a clear picture of these accomplishments, but don’t hesitate to also show where you have learned from failure and how you have faced difficulties along the road.
Goal
Create a sales pitch presentation of your team, of minimum 5 maximum 7 minutes: be sure to touch upon all qualities that you have been able to prove and develop. Also support your pitch with visual support (PowerPoint, Prezi e.g.). Make sure that the pitch and the visual support are well understood even by someone who has never met your team before. If any numbers are mentioned in the presentation, be sure they are also in the 'visual support' and not just spoken out.
The pitch will be performed in your own city MS Teams. The audience will consist of your fellow students, the coaches and staff members, and maybe guests. After the pitch, the jury might ask your team (two) questions, they still have. After all the pitches, the jury will decide on the winning team. The most favourite team will win 100,000,- euro bonus and a creativity point.
Tasks and Final deliverable
Prepare the pitch by testing all the technical pitfalls, and keep track of the time during your test!
It should be attractive, original, genuine and convincing. Next to that, also prepare yourselves for a few questions in the q&a, after your pitch. Do remain mindful of IP rights on whatever you create.
Assessed elements
- Does the pitch offer a good insight into the qualities of each individual?
- Does the pitch offer a good insight into the power of the team?
- The pitch should be based on convincing reflective reasoning.
- Is there a creative spark, that draws attention?
- Professional execution; does everything work, and communicate the message well?
Handing in
No need to hand in anything: the pitch will be 'live' in MS Teams.
The content of the pitch:
- be sure each team member has a role in the pitch
- evaluate the performance of your hotel over the years passed
- a short explanation of the strategy and, when applicable, adaptions in this strategy
- results
- your proposition amongst competitors
- SWOT
Additional information
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