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{{42NL header general}}
{{42NL header general}}
== Name of assignment ==
== Name of assignment ==
New looks of hotel rooms.  
Building a website for your hotel.


== Situation ==
== Situation ==
The hotel currently has two types of [[rooms]], the renovated rooms and the non-renovated [[rooms]].The [[Bergman family]] has been very reluctant to invest. A nice [[profit]] reserve has been built up in recent years; liquidity is not a problem either. Now, with a new strategy, the time has come to put things into action.
The [https://www.emeraldforesthotel.com/site/ website EmeraldForestHotel.com is old-fashioned], and upgrading it is not an option. So you make a new one from scratch and with the new looks, plans and strategy of your hotel.  
The influence of [[Distribution|the large booking platforms]] is enormous, but you still have to have a good functioning website.  


== Goal ==
== Goal ==
The newly decorated rooms should contribute to the new image and the new strategy. Customers should have a good feeling and appreciate the changes. In the end the freshly renovated rooms should contribute to higher customer satisfaction, more guests retention and overall a higher [[occupancy rate]] at an attractive price. The owner [[Christina Bergman]] in willing to invest three times the [[net profit]] from the year you took over the management.
Making a [[website]] for your hotel, matching it with the strategy of your hotel, and having the 'basic features' a hotel website needs. Your website:
* should keep your direct bookings going
* is relevant to your SEO-positioning
* is important for your findability in search
* is important for the trust of potential customers.  
The site should reflect, of course, what your hotel stands for.  


== Task, deliverable ==
== Task, deliverable ==
* Make a plan, especially on the looks and feel of the redecorated rooms. It should be in line with the news strategy, the [[maximum investments]] per year give you an indication of the possibilities. Do not provide too much details on materials you need: but do make explicit cost groups for specific items or renovations. Give no details for amounts smaller than 500 euro. Always keep in mind and make clear how many rooms you are talking about.  
You are allowed to use a template (Wix, Wordpress, Myshop, etc.) as long as you adapt it to your hotel.  
* Include in your plan to the major decisions; and think of a plan of execution: the number of rooms, what will the upgrading entail exactly? Will all the rooms be alike?
Make it as realistic as possible and be sure it is visible 'live' and without restrictions. <br>
* Make a mood board which shows the planned hotel renovations.
Focus more on content and house-style and menu-structure, rather than on technique. Beware of IP rights! <br>
* Make the link to your corporate identity, image and usefulness to the clients.  
 
Create the website and copy the link to the website, be sure it is 'public', so the links work for anyone. Put the link in your Team File in cel F47.


== Assessed elements ==
== Assessed elements ==
* Is the renovation creative and in line with the strategy?
* Is the website 'live' and working?
* Is it in line with the house style?
* Does it have the right link to the corporate identity?
* Is there a clear plan on the execution, which rooms will be renovated when?
* Is it creative?
* Is the additional value to the customer clear?
* Does it have most elements a hotel website needs to have?
* Is the visualization clear?
* Are all elements depicted, things the hotel really offers?
* Are all the sources accounted for?


== Handing in ==
== Handing in ==
You visualize your plan with a few posters, a model work or whatever method your choose. You do so in a designated room. The coaches will come by, look at your visualization and ask you questions related to that: on the investments, link to your strategy, the additional value to customers e.g.  
You work in the cloud in your Team File: no need to save, this is done automatically. Just be sure it is ready, well before the deadline.


== Additional information ==
== Additional information ==
* [[Rooms]]
*[[Website]]
* [[Net profit]]
*[https://www.websitetooltester.com/en/blog/best-free-website-builders/ Overview best free website builders]
* [[Investments]]
*[https://www.wix.com/ Wix, building a website for free Wix]
* [https://roomed.nl/online-moodboard-maken-gratis/ Making a Moodboard (Dutch)]
*[https://wordpress.com/start/user/en?ref=logged-out-homepage-lp Building a website for free WordPress]
* [https://assetsamerica.com/hotel-renovation-costs-companies/ Renovation costs]
*[[Photos and videos]]
*[[Copyright]]
*[https://www.free-css.com/free-css-templates Free CSS templates for websites]


<br><hr>
<br><hr>

Latest revision as of 07:53, 24 February 2022

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Name of assignment

Building a website for your hotel.

Situation

The website EmeraldForestHotel.com is old-fashioned, and upgrading it is not an option. So you make a new one from scratch and with the new looks, plans and strategy of your hotel. The influence of the large booking platforms is enormous, but you still have to have a good functioning website.

Goal

Making a website for your hotel, matching it with the strategy of your hotel, and having the 'basic features' a hotel website needs. Your website:

  • should keep your direct bookings going
  • is relevant to your SEO-positioning
  • is important for your findability in search
  • is important for the trust of potential customers.

The site should reflect, of course, what your hotel stands for.

Task, deliverable

You are allowed to use a template (Wix, Wordpress, Myshop, etc.) as long as you adapt it to your hotel. Make it as realistic as possible and be sure it is visible 'live' and without restrictions.
Focus more on content and house-style and menu-structure, rather than on technique. Beware of IP rights!

Create the website and copy the link to the website, be sure it is 'public', so the links work for anyone. Put the link in your Team File in cel F47.

Assessed elements

  • Is the website 'live' and working?
  • Does it have the right link to the corporate identity?
  • Is it creative?
  • Does it have most elements a hotel website needs to have?
  • Are all elements depicted, things the hotel really offers?
  • Are all the sources accounted for?

Handing in

You work in the cloud in your Team File: no need to save, this is done automatically. Just be sure it is ready, well before the deadline.

Additional information


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