Difference between revisions of "Game 37BE home"

From Emerald Forest Hotel
Jump to navigation Jump to search
 
(66 intermediate revisions by 2 users not shown)
Line 1: Line 1:
{{Not ready}}__NOTOC__
{{37BE header general}}  
<br>
<!---- <center>
<center>[[Image:ucll.jpg|300px]]</center><br>
{{Row
|Column 1 size=6
|Column 1 text=''To get an idea: recap of the Game in Karlsruhe (before Corona)'':<br><br>
{{#widget:YouTube|id=Olb0kB5LiYw|width=50%}}
}}  </center>
<center><font color="red">'''The Game you are looking at is not ready yet. Though, feel free to browse through the content.''' </font color="red"></center></I>
---->
== Welcome to the Emerald Forest Hotel!==
This is the Homepage of the Virtual Innovation Week from UCLL, Leuven. This competition is called 37BE and is running from 29 March till 2 April March 2021. All content is in English.
<br><center>[[Image:ucll.jpg|300px]]</center>
 
== <font color="red">Game 37BE has finished </font color="red">==
Congratulations to all the winning teams: <br><br>
<b>Amstelburg</b><br>
*On Profit The Green Lotus '''€1,840,000'''
*On Creativity Emerald Forest Hub 7.7
 
<b>Budano</b><br>
*On Profit The Emerald Forest €1,270,000
*On Creativity The Emerald Forest 7.7
 
<b>Copenstadt</b><br>
*On Profit The Woodland Retreat €1,732,000
*On Creativity The Woodland Retreat 8.3
 
<b>Dreskovski</b><br>
*On Profit W&R Deskovski €1,750,000
*On Creativity W&R Deskovski '''8.3'''
 
<b>Efemada</b><br>
*On Profit NatureRise Hotel €1,507,000
*On Creativity The Green Grove Resort 8.3
 
<b>Geopodo</b><br>
*On Profit GeoRest €1,839,000
*On Creativity GeoRest 7.7
 
<b>Hadique</b><br>
*On Profit Holiday Green-Inn €1,808,000
*On Creativity Emerald Forest Resort 8.0
 
== What is the Game? ==
You and every member of your team are tasked with the take-over of the Emerald Forest Hotel as the new Management Team. You will manage the hotel, bring improvements to its current operations, and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions will be made available to you. Along with historical data, this will serve as a point of reference. This becomes the same starting point for all (other) teams.<br> Your hotel is located in Belgium, or anywhere in Europe, in a number of (fictitious) cities. In each city, multiple hotels are also found. Your main competitors are the other existing hotels within your city. <br>
CEO [[Jill Jandal]] and owner [[Christina Bergman]] want you to manage the Emerald Forest Hotel efficiently and effectively. Coaches will help you achieve this task; meanwhile, Jill and Christina will be following any developments behind the scenes.
 
<center>[[File:Jill_Jandal_CEO_Emerald_Forest_Hotel_03.jpg|400px]]</center>
<center>[[Jill Jandal|''Jill Jandal, CEO of the Emerald Forest Hotel'']] </center>
 
== Corona has changed the market ==
Of course, [[Corona]] has dramatized the situation in hospitality in 2020. The impact is expected to be significant. Some changes and situations are temporary, and the industry is likely to recover from that. A number of changes will be structural as a result of the pandemic. A large number of [[benchmarks]] and figures are only available for the full year of 2019. Of course, the year 2020 cannot be compared in any way with previous years. Neither will 2021, probably. However, it is precisely in these times that creativity is needed and that there is room for innovation and new initiatives.
 
== What are the goals? ==
As the new Management Team, your main task when taking over the hotel is to do better than your predecessors. The existing timeline and set dates of the Emerald Forest Hotel offer the possibility to apply sound management skills and acquired knowledge thus far. <br> 
The learning goals entail that you and the team:
* Process and analyse a large amount of data and that you select and apply the right information that will successfully help you managing the hotel;
* Work on assignments that will put your skills into practice, as acquired during the course of your studies so far;
* Run your own Management Team in a pleasant and professional manner;
* Behave as skilled managers: handling uncertainties, finding solutions, and learning from your own mistakes.
 
Consequently, you are expected to carry out your managerial duties and deliver the following:
* A set of assignments during the course of the game;
* Offering a strong and clear substantiation behind each of your decisions and actions;
* Meeting the deadlines, work in a timely and punctual fashion while continue acting adequately on new situations and challenges ahead;
* Creating a competitive position and strategy for your hotel.
 
== Communication ==
This platform is your main source where you can find most documentation of the many elements that play a role in your hotel. <br>
The Game will use [https://www.facebook.com/groups/424396578604308 37BE Emerald Forest Hotel Facebook group] as an additional platform to profile your hotel, so join as soon as possible! Each Management Team needs to delegate one team member to join the WhatsApp group, which supports the process of the Game itself. <br>
Keep in mind that management has to deal with many uncertainties, and as such you will be confronted with a large amount of information and with many challenges. Managing a hotel may not be as easy as it appears. It is all part of the Game. Your coach(es) will be your first point of contact. <br>
 
<center>[[File:Coaches_Emerald_forest_hotel_01.jpg|400px]]</center>
<center>[[Coaches|''Coaches helping you out. In this year, regretfully, online'']] </center>
 
== Corona situation and your study==
As you have unfortunately experienced for some time, this Game will run entirely online. Exactly how and where to work and visit lectures in MS-Teams, you can hear through your coaches.
 
== Your coaches ==
Each Management Team consists of approximately 4-5 students. Each city will be guided by its own coach(es).
<center>
{| class="wikitable"
!colspan="6"|Coach and cities
|-
| '''City name'''
| '''Teams'''
| '''Coaches'''
|-
| -01- Amstelburg
| Team A01 to A07
| Greet Vandenboer en Frank Verbeeck
|-
| -02- Budano
| Team B01 to B07
| Dave Seré en Thomas Van Ryckeghem
|-
| -03- Copenstadt
| Team C01 to C07
| Christel Lammens en Guy Schelfhaut
|-
| -04- Dreskovski
| Team D01 to D07
| Peter Janssen en Ingrid Carton
|-
| -05- Efemada
| Team E01 to E07
| Neal Van Loock en Gudrun De Meulemeester
|-
| -06- Geopodo
| Team G01 to G10
| Inge Verstraete en Rutger Naessens
|-
| -07- Hadique
| Team H01 to H10
| Vera Vanhoucke en Tim Van Tilt
|-
|}
</center>
 
<!---
<center>
<gallery>
Image:32NL-coach01.jpg| <B><font color="green">Rob van Ginneken </font color="green"></B>
Image:32NL-coach02.jpg| <B><font color="green">Michel Brokke </font color="green"></B>
Image:32NL-coach03.jpg| <B><font color="green">Geoff Maree </font color="green"></B>
Image:32NL-coach04.jpg| <B><font color="green">Henny Beekmans </font color="green"></B>
Image:32NL-coach02.jpg| <B><font color="green">Jorge Luis Consiglieri Munoz </font color="green"></B>
Image:32NL-coach06.jpg| <B><font color="green">Tom Brown </font color="green"></B>
</gallery> ---->
== The Game ==
On this platform, you can find all required assignments to manage your hotel. <br>
Your entrepreneurial decisions and supporting explanations will have a major impact on the occupancy rate of your hotel and will influence your profit, next to the impact of your pricing and investment policy. Needless to say: having your team becoming familiar with all aspects of this hotel will enable you to get a better grip on the Game and help you in successfully completing the assignments.
 
== Assignments ==
<!--- The total of your tasks as a team looks like this:
<center>
{| class="wikitable"
!colspan="6"|Structure
|-
| '''Schedule'''
| '''Year'''
| '''Business assignment'''
| '''Mark'''
| '''Creativity assignment'''
| '''Mark'''
|-
| Deadline Monday
| Year 0
| [[37BE Business assignment year 0]]
| ....
| [[37BE Creativity assignment year 0]]
| ....
|-
| Deadline Tuesday
| Year 1
| [[37BE Business assignment year 1]]
| ....
| ....
| ....
|-
| Deadline Wednesday
| Year 2
| [[37BE Business assignment year 2]]
| ....
| [[37BE Creativity assignment year 2]]
| ....
|-
| Deadline Thursday
| Year 3
| [[37BE Business assignment year 3]]
| ....
| ....
| ....
|-
| Deadline Friday
| Year 4
| [[37BE Business assignment year 4]]
| ....
| [[37BE Creativity assignment year 4]]
| ....
|-
|}
</center> ---->
During the Game, you will get a number of assignments. The marks of the assignments have a direct influence on the occupancy rate of your hotel. Regular feedback from your coach will support your team process. During the Game, only the coaches have insights into your marks. At the end of the Game, the total of the marking will be published per team at the end of the Game.<br>
 
Next steps? You'll find the timeline and assignments on the page [[37BE Assignments and timeline]]. Good luck! <br><br>
 
<hr>
''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>
 


<!------
Virtual Innovation Week  29th March - 2nd. April 2021 <br>
<center>
<center>
{| class="wikitable"
{| class="wikitable"
Line 54: Line 245:


=== Suggestions on assignments ===
=== Suggestions on assignments ===
The list with example assignments is to be found [[:Category:Assignments|here]]. <font color="red">This will be ready Monday 23th of November. <br></font color="red">
The list with example assignments is to be found [[:Category:Assignments|here]]. This so called 'assignment Shop' is part of the v6.0, yet to be released, so we are still working on it.  
To keep us from confusing situations, the rest of this page now is empty: no examples here. <br>
The basic idea from the examples is, we will make a copy of the ones of your choice and link them to your Games. In doing so we will add - adapt a few things:
*the exact dates, times
*requirements and how to assess (up to you to decide)
*how to hand in? Ms Teams? LMS? Uploading in YouTube? We have a 'row' in the Team File where Management teams can - should put a link, to their video, work in the cloud e.g.
*the link to the year: which assignment in which year?
*add links to study material - courses
*add other links to websites, research etc.
*other wishes you will have


To keep us from confusing situations, the rest of this 37BE Game page now is empty: no assignments examples here yet. <br>
The basic idea from the examples is, we will make a copy of the ones of your choice [[:Category:Assignments|from here]] and copy them to your Games. <br>
The copies it will never be exactly these assignments. In the copies, we will add-adapt a few things according to your wishes. <br><br>
On content:
* All the assignment are 'major in their tasks: we suggest you to specify a number of elements to focus on.
* Do you want to add links to study material - courses?
* Do you want to add other links to websites, research etc.? Or erase some of the links?
* Other wishes you might have on content or lay-out
On organising, procedures:
* The exact dates, times to hand in, perform e.g.
* How to hand in, where to 'perform'? Ms Teams? LMS? Uploading in YouTube? There is a space in the Team File dedicated to this: Management teams can - should put a link, to their video, work in the cloud e.g. on that spot.
* Further requirements and how exactly coaches will have to assess the assignments in a limited time: up to you to decide.
The basic choice will be: which assignment in which year see schedule on top of this page. <br>
If you feel like really missing out on a specific subject, let us know and maybe do a bit of a suggestion on what is should look like. We might be able to help you out.<br><br>
After we have 'adapted' the assignments, you will still have time (January) to have a final look at them.
After we have 'adapted' the assignments, you will still have time (January) to have a final look at them.


Line 70: Line 267:
* 188 participants, Teams of approx. 4, 47 teams so 5 cities, per city one coach
* 188 participants, Teams of approx. 4, 47 teams so 5 cities, per city one coach
* 310 participants, Teams of approx. 4, 78 teams so 8 cities, per city one coach
* 310 participants, Teams of approx. 4, 78 teams so 8 cities, per city one coach
One overall coach per Game.
One overall coach per Game. ---->
 
<!-----
== <font color="red">Assignment example I filled out </font color="red">==
 
== Your plans with the Hotel ==
Presenting your management team to Jill, Christina and your coaches. You will have to take a lot of important decisions in this preparation round. This will be the basic for all of the other assignments and decisions.
 
== Situation ==
You just took over the management of the hotel. You need to take decisions on the hotel itself and on how to run your own management team. That is exactly what you will do in this assignment. This will be the capstone to your team, in all the four rounds. You now focus on the new name, strategy, target groups etc.
 
== Goal ==
Set up a basic strategy for your hotel. It is important that in all other decisions, over the years, you stick to these plans.
 
== Deliverable ==
See your Team document, tab Preparations. Fill out the section as indicated: <br><br>
 
<center>[[Image:team file2020_1.jpg|800px]]</center>
With mouse-overs in the cell in column B (black triangles) you will find more information.
* Fill out your given Team Number
* Think of an appropriate [[Hotel name|name for your hotel]]: very important explain why you chose this name. Make the link to your strategy. Check the internet to see what pops-up using this name e.g.
* Give the full names of all the management team members and assign a role to each of them. If your team has less than five persons, some of you will have a double role. This doesn't affect your workload in the game.
* Provide a 06 number as the contact number of your team (preferably of the General Manager). We will use this in a WhatsApp support group during the game. In this group you will get instructions on how and when to contact e.g.
* Join the Facebook group. Go to [https://www.facebook.com/groups/31NL.BUAS/ Facebook group 31NL] and request to join the group. You can join with a personal or hotel page. Facebook pages now can join groups.
* Make a Facebook (business) page for your hotel. Explain what exactly the goals are with this page. Be specific, give numbers etc. In assignment 2.1 will specifically have an assignment on this. For now, just be sure to have created the account.
* The 2nd Social media channel is part of the assignment 2.1. No need to fill that out yet.
* Make a Management Team contract. You can either put it in your Team File or post it anywhere online and put a link here. Check if the link works! On LMS there is an example of this.
* Decide on the [[strategy]] of your hotel: explain in approx. 10 lines. Have clear and measurable goals. Look at the history size and operating review of the hotel, to be sure not to come up with really impossible totally unrealistic ideas. Use the right concept (theory) from marketing.
* Decide on the target groups or markets of your hotel: explain in approx. 10 lines. This should be in line with our strategy of course. Use the right concept (theory) from marketing.
 
== Assessed elements ==
* Did you perform all outlined above? <br>
* Are things well-argued?
* Are the right concepts used?
* Is all in line with the strategy?
 
== Additional information ==
* [[Hotel name]]
* [[History]]
* [[Strategy]]
* [[Target group]]
*[https://resources.workable.com/job-descriptions/hospitality-job-descriptions/ Job descriptions in hospitality]
 
== <font color="red">Assignment example II filled out </font color="red">==
 
== Decisions on prices and costs year 01==
Check the page [[Decisions]]. During three years you have to take a number of decisions
* on prices (five decisions)
* on costs to be made (five other decisions)
 
== Situation ==
On the page [[operating review]] you can see how the Emerald Forest has been managed in the past.
You take over the hotel and have already chosen a new strategy. Now you choose the prices (five of them) which will bring revenues and the costs you are going to make on five specific choices.
All choices and boundaries are explained on the page [[decisions]]. You will make all these decisions now for this year. After having seen the results from this year you decide on the new 'amounts' in year 2 and 3.
 
== Goal ==
Making decisions which fit-in with your new strategy and which will keep the Bergman's as well as the customer satisfied. Regarding the costs: all of the five cost groups have not been used in the history: all of these costs will be additional to the existing fixed and variable costs. Be careful to have a balance between the total of the (new) costs, the prices and your strategy. In the end, the idea is that you keep the profit on the level that the hotel used to have.
 
== Deliverable ==
Fill out all of the ten decisions in your Team File.<br>
The most important thing is the arguments you give in your Team File, underneath every decision. Why did you choose them? Try to find benchmarks, put URL or links in, make basic calculations, try to predict the outcome of your decisions. <br>
Especially looking at the costs: these are going to be additional:
* exactly what are you going to spend the money on? and,
* what do you think it will bring your hotel? Be concrete, also calculate.
 
This is the first year, so you just have the history and explanations on this platform to look at.
 
To get an idea on what a completed Team File might look like, you can check the tab decisions: <br><br>
<center>[https://docs.google.com/spreadsheets/d/1FZZ1Kci3owfJXJfEOKP-CeLIArXD64ziBRoj9PA6kdQ/edit?usp=sharing Demo Team File of a finished Game]</center>
<br>
This gives you an impression what a complete Team File, after the preparations and four years, with results and comments could look like. By no means is this the perfect team: it is just any team. Each Game is a bit different: yours holds 4 rounds: a preparation round and three consecutive years (the example holds 'Preparation' and four years, so one more then your competition).
 
== Assessed elements ==
* Are all choices made and within the boundaries set?
* Is there a clear link to the strategy?
* Are the arguments valid?
* Is it clear what the costs are spend on exactly?
* Are there basic calculations done to show the effect of the choices at each choice?
* Is there a link to what happened in the history?
 
== Pages with Help ==
* [[History]]
* [[Decisions]]
* [[Operating review]]
* [[Demo Team File]]
<br>
== <font color="red">Assignment example III filled out (a food poisoning, by surprise)</font color="red">==
 
 
 
 
*[https://businessblog.trivago.com/hospitality-trends-2020/ Trivago Hotel Trends 2020]
*[https://hoteltechreport.com/news/100-hotel-trends100 Hotel Trends]
* Very interesting site with loads of information on hospitality and hotels: [http://www.htrends.com/ HTrends]
* Local information, as your hotel is located in the country you are in, so the Netherlands
 
---->
 
<br>
<hr>
''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>

Latest revision as of 15:01, 2 April 2021

→ Go! Game 37BE home | 37BE Assignments and timeline | 37BE All teams with logo

Welcome to the Emerald Forest Hotel!

This is the Homepage of the Virtual Innovation Week from UCLL, Leuven. This competition is called 37BE and is running from 29 March till 2 April March 2021. All content is in English.


Ucll.jpg

Game 37BE has finished

Congratulations to all the winning teams:

Amstelburg

  • On Profit The Green Lotus €1,840,000
  • On Creativity Emerald Forest Hub 7.7

Budano

  • On Profit The Emerald Forest €1,270,000
  • On Creativity The Emerald Forest 7.7

Copenstadt

  • On Profit The Woodland Retreat €1,732,000
  • On Creativity The Woodland Retreat 8.3

Dreskovski

  • On Profit W&R Deskovski €1,750,000
  • On Creativity W&R Deskovski 8.3

Efemada

  • On Profit NatureRise Hotel €1,507,000
  • On Creativity The Green Grove Resort 8.3

Geopodo

  • On Profit GeoRest €1,839,000
  • On Creativity GeoRest 7.7

Hadique

  • On Profit Holiday Green-Inn €1,808,000
  • On Creativity Emerald Forest Resort 8.0

What is the Game?

You and every member of your team are tasked with the take-over of the Emerald Forest Hotel as the new Management Team. You will manage the hotel, bring improvements to its current operations, and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions will be made available to you. Along with historical data, this will serve as a point of reference. This becomes the same starting point for all (other) teams.
Your hotel is located in Belgium, or anywhere in Europe, in a number of (fictitious) cities. In each city, multiple hotels are also found. Your main competitors are the other existing hotels within your city.
CEO Jill Jandal and owner Christina Bergman want you to manage the Emerald Forest Hotel efficiently and effectively. Coaches will help you achieve this task; meanwhile, Jill and Christina will be following any developments behind the scenes.

Jill Jandal CEO Emerald Forest Hotel 03.jpg
Jill Jandal, CEO of the Emerald Forest Hotel

Corona has changed the market

Of course, Corona has dramatized the situation in hospitality in 2020. The impact is expected to be significant. Some changes and situations are temporary, and the industry is likely to recover from that. A number of changes will be structural as a result of the pandemic. A large number of benchmarks and figures are only available for the full year of 2019. Of course, the year 2020 cannot be compared in any way with previous years. Neither will 2021, probably. However, it is precisely in these times that creativity is needed and that there is room for innovation and new initiatives.

What are the goals?

As the new Management Team, your main task when taking over the hotel is to do better than your predecessors. The existing timeline and set dates of the Emerald Forest Hotel offer the possibility to apply sound management skills and acquired knowledge thus far.
The learning goals entail that you and the team:

  • Process and analyse a large amount of data and that you select and apply the right information that will successfully help you managing the hotel;
  • Work on assignments that will put your skills into practice, as acquired during the course of your studies so far;
  • Run your own Management Team in a pleasant and professional manner;
  • Behave as skilled managers: handling uncertainties, finding solutions, and learning from your own mistakes.

Consequently, you are expected to carry out your managerial duties and deliver the following:

  • A set of assignments during the course of the game;
  • Offering a strong and clear substantiation behind each of your decisions and actions;
  • Meeting the deadlines, work in a timely and punctual fashion while continue acting adequately on new situations and challenges ahead;
  • Creating a competitive position and strategy for your hotel.

Communication

This platform is your main source where you can find most documentation of the many elements that play a role in your hotel.
The Game will use 37BE Emerald Forest Hotel Facebook group as an additional platform to profile your hotel, so join as soon as possible! Each Management Team needs to delegate one team member to join the WhatsApp group, which supports the process of the Game itself.
Keep in mind that management has to deal with many uncertainties, and as such you will be confronted with a large amount of information and with many challenges. Managing a hotel may not be as easy as it appears. It is all part of the Game. Your coach(es) will be your first point of contact.

Coaches Emerald forest hotel 01.jpg
Coaches helping you out. In this year, regretfully, online

Corona situation and your study

As you have unfortunately experienced for some time, this Game will run entirely online. Exactly how and where to work and visit lectures in MS-Teams, you can hear through your coaches.

Your coaches

Each Management Team consists of approximately 4-5 students. Each city will be guided by its own coach(es).

Coach and cities
City name Teams Coaches
-01- Amstelburg Team A01 to A07 Greet Vandenboer en Frank Verbeeck
-02- Budano Team B01 to B07 Dave Seré en Thomas Van Ryckeghem
-03- Copenstadt Team C01 to C07 Christel Lammens en Guy Schelfhaut
-04- Dreskovski Team D01 to D07 Peter Janssen en Ingrid Carton
-05- Efemada Team E01 to E07 Neal Van Loock en Gudrun De Meulemeester
-06- Geopodo Team G01 to G10 Inge Verstraete en Rutger Naessens
-07- Hadique Team H01 to H10 Vera Vanhoucke en Tim Van Tilt

The Game

On this platform, you can find all required assignments to manage your hotel.
Your entrepreneurial decisions and supporting explanations will have a major impact on the occupancy rate of your hotel and will influence your profit, next to the impact of your pricing and investment policy. Needless to say: having your team becoming familiar with all aspects of this hotel will enable you to get a better grip on the Game and help you in successfully completing the assignments.

Assignments

During the Game, you will get a number of assignments. The marks of the assignments have a direct influence on the occupancy rate of your hotel. Regular feedback from your coach will support your team process. During the Game, only the coaches have insights into your marks. At the end of the Game, the total of the marking will be published per team at the end of the Game.

Next steps? You'll find the timeline and assignments on the page 37BE Assignments and timeline. Good luck!

→ GO! Top of this page

Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.


Retrieved from "https://www.emeraldforesthotel.eu/index.php?title=Game_37BE_home&oldid=31003"